Electric breast pump has been widely used in Europe and the United States and other developed countries, especially in North America, it is the world’s largest consumer market, occupies more than 50% of the market share; due to the birth rate, people’s life and consumption habits and the North American market The big difference and other factors, electric breast pump development in the European market is relatively stable. In the Asia-Pacific region, electric breast pumps are currently widely used in Japan, Korea, Hong Kong, Singapore, and Australia. The Chinese market is relatively late in development, and is mainly concentrated in Tier 1 and Tier 2 cities such as Guangzhou Guangshen, which is currently the fastest growing region in the world.
In 2016, the total output of electric breast pump in the world reached 3.35 million units, which is expected to reach 5.21 million units by 2022, with a compound annual growth rate of 7.6%. The output value of electric breast pump in the world reached 2.9 billion yuan in 2016 and is expected to reach 3.7 billion yuan in 2022. At present, electric breast pump is mainly controlled by European and American brands, especially in the field of high-end products. Currently, Aventis Philips Avent, Medela Medela, Pigeon Pigeon, Ameda Amida, Ardo Ando and NUK have more than 70% market share.
The development of Chinese brands is relatively late. Currently, the mid to high-end markets are mainly controlled by foreign brands such as Avent Philips Avent, Medela Medela, Pigeon Pigeon, and Ameda Amida. Domestic manufacturers are relatively late in the market, and they are mainly concentrated in the low-end market. Major manufacturers have Xiao Baixiong, a good woman, Rikang, Jiahe mother-infant and Xinbei NCV. In the future, with the entry of more domestic manufacturers, the electric breast pump competition will become more intense.
Electric breast pump mainly includes electric single pump and double pump breast pump. Although electric double pump is relatively expensive, but thanks to its high efficiency, it currently occupies more than 55% of the market share, the future of electric double pump suction The device will gain more market share. Due to the convenience of use and the location, over 95% of the products are personal electric breast pump. The market share of breastpumps for hospital use is relatively low. In the future, as more hospitals are equipped with electric breast pump, and brand promotion such as breast milk, setting up dedicated nurseries, will further support the further growth of hospital-grade electric breast pump.