China Hair Loss Supplements Industry Analysis Trends: Hair Loss Concerns and Demand for Health & Beauty Products

Posted By: Yan | Published Date: May 21,2024

Hair loss supplements in the Chinese market mainly comprise products enriched with vitamins, minerals, plant extracts and other nutrients designed to support hair growth and slow down hair loss.

Common ingredients such as biotin, zinc, iron, and vitamin D have been proven in scientific studies to improve scalp health and promote hair follicle activity. Products are available in a variety of forms, including tablets, softgels and liquids.

Domestic and international sales of hair loss supplements

In China, the hair loss supplements market has shown significant growth recently. Domestic and international health brands such as Schwarzkopf, Perfect and Viviscal have established a favorable brand image among consumers through effective market positioning and advertising. Domestic brands have effectively expanded their market coverage by optimizing their supply chains and strengthening cooperation with e-commerce platforms.

Regional Analysis of Hair Loss Supplements in China

The growth in market demand is mainly driven by the growing public concern over hair loss and the continuous increase in demand for health and beauty products. Young and middle-aged men and women, in particular, are increasingly inclined to seek non-pharmaceutical solutions to improve their hair problems. Stress, environmental pollution and poor lifestyle habits are also recognized as important factors contributing to hair loss, increasing the market demand for hair loss supplements.

The production of hair loss supplements in China is mainly concentrated in economically developed regions such as Jiangsu, Zhejiang and Guangdong, which have advanced production technologies and well-established industrial bases.

On the consumption side, the market demand is highest in first-tier cities such as Beijing, Shanghai and Guangzhou, where residents pay more attention to cosmetic appearance and health, as well as have higher spending power. As the health awareness of residents in small and medium-sized cities increases, the market potential in these areas is also being released.

Hair Loss Supplements Development Prospects

Market competition is mainly manifested in brand influence, product innovation and channel construction.

Relying on its professional background in the field of hairdressing, Schwarzkopf has launched a series of supplement products targeting hair loss, which are sold through offline salons and online shopping malls, and have achieved good market performance. Some emerging brands are responding to consumer demand for natural and safe products by developing innovative products with unique ingredients, such as supplements with herbal ingredients.

The hair loss supplements market in China is expected to maintain its growth momentum. The market demand for efficient and safe hair loss supplements will further expand as a result of the rising consumption level of the population and increased concern for personal appearance, as well as the pursuit of a healthy lifestyle.