The global Wet Pet Food market size is predicted to grow from US$ 37826 million in 2025 to US$ 44645 million in 2031; it is expected to grow at a CAGR of 2.8% from 2025 to 2031.

The impact of the latest U.S. tariff measures and the corresponding policy responses from countries worldwide on market competitiveness, regional economic performance, and supply chain configurations will be comprehensively evaluated in this report.

Wet pet food refers to pet nutrition products that contain a high moisture content, typically ranging from 70% to 85%, and are often packaged in cans, pouches, or trays. Made from meat, poultry, fish, grains, and added nutrients, wet pet food offers enhanced palatability, easier digestion, and increased hydration for pets, especially for those with dental issues, older age, or low water intake. It is commonly used for both dogs and cats and is valued for its rich aroma, soft texture, and nutritional completeness.

One of the primary drivers of the wet pet food market is the growing trend of pet humanization, where pet owners increasingly view their animals as family members and prioritize their health, nutrition, and overall well-being. Wet pet food, known for its high palatability, rich aroma, and soft texture, is perceived as a more premium and indulgent option compared to dry kibble. It is particularly appealing for aging pets, pets with dental issues, or those with low hydration levels, as it provides both nutrition and moisture in one serving. The increasing awareness of pet nutrition, coupled with the rise in single-person households and aging populations—who tend to invest more in companion animals—has led to greater demand for high-quality, convenient, and specialized pet food options. Additionally, urbanization and rising disposable incomes in emerging markets like China, India, and Southeast Asia are expanding the consumer base for premium wet pet food products. Manufacturers are responding with diverse formulations, including grain-free, organic, and veterinary-prescribed diets, as well as innovative packaging such as single-serve pouches that enhance convenience and freshness. E-commerce and pet specialty stores have further facilitated the availability and visibility of wet pet food brands, boosting market penetration globally.

Despite its strong growth potential, the wet pet food market faces several challenges that could impact its long-term development. One of the major hurdles is its relatively high production and retail cost compared to dry pet food. Wet food requires more expensive ingredients, specialized processing, and moisture-retentive packaging such as cans or sealed trays, which not only raises price points but also affects shelf life and logistics. These higher costs may deter price-sensitive consumers or make wet food a supplemental product rather than a staple. Environmental concerns related to packaging waste, especially single-use plastics and metal cans, also pose challenges as consumers and regulators demand more sustainable solutions. Furthermore, wet pet food is heavier and bulkier, making it costlier to transport and store—issues that affect both manufacturers and retailers, particularly in regions with underdeveloped logistics infrastructure. Quality control and food safety are also critical, as the high moisture content increases the risk of microbial contamination if not properly handled during production and distribution. Lastly, while pet owners are increasingly health-conscious, many still lack knowledge of proper pet nutrition, which can limit the adoption of more specialized wet food formulations. Addressing these challenges will require innovation in packaging, supply chain optimization, pricing strategies, and consumer education to ensure sustained growth of the wet pet food segment.

LP Information, Inc. (LPI) ' newest research report, the “Wet Pet Food Industry Forecast” looks at past sales and reviews total world Wet Pet Food sales in 2024, providing a comprehensive analysis by region and market sector of projected Wet Pet Food sales for 2025 through 2031. With Wet Pet Food sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Wet Pet Food industry.

This Insight Report provides a comprehensive analysis of the global Wet Pet Food landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Wet Pet Food portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Wet Pet Food market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Wet Pet Food and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Wet Pet Food.

This report presents a comprehensive overview, market shares, and growth opportunities of Wet Pet Food market by product type, application, key manufacturers and key regions and countries.

Segmentation by Type:

    Canned Wet Food

    Tray/Aluminum Cup

    Pouch Wet Food

    Others

Segmentation by Application:

    Pet Dog

    Pet Cat

    Others

This report also splits the market by region:

    Americas

    United States

    Canada

    Mexico

    Brazil

    APAC

    China

    Japan

    Korea

    Southeast Asia

    India

    Australia

    Europe

    Germany

    France

    UK

    Italy

    Russia

    Middle East & Africa

    Egypt

    South Africa

    Israel

    Turkey

    GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.

    Mars

    Nestle Purina

    J.M. Smucker

    Colgate-Palmolive

    Diamond Pet Foods

    General Mills

    Heristo

    Unicharm

    Spectrum Brands

    Agrolimen

    Nisshin Pet Food

    Total Alimentos

    Ramical

    Butcher’s

    MoonShine

    Big Time

    Yantai China Pet Foods

    Gambol

    Inspired Pet Nutrition

    Thai Union

Key Questions Addressed in this Report

What is the 10-year outlook for the global Wet Pet Food market?

What factors are driving Wet Pet Food market growth, globally and by region?

Which technologies are poised for the fastest growth by market and region?

How do Wet Pet Food market opportunities vary by end market size?

How does Wet Pet Food break out by Type, by Application?

1 Scope of the Report
    1.1 Market Introduction
    1.2 Years Considered
    1.3 Research Objectives
    1.4 Market Research Methodology
    1.5 Research Process and Data Source
    1.6 Economic Indicators
    1.7 Currency Considered
    1.8 Market Estimation Caveats

2 Executive Summary
    2.1 World Market Overview
        2.1.1 Global Wet Pet Food Annual Sales 2020-2031
        2.1.2 World Current & Future Analysis for Wet Pet Food by Geographic Region, 2020, 2024 & 2031
        2.1.3 World Current & Future Analysis for Wet Pet Food by Country/Region, 2020, 2024 & 2031
    2.2 Wet Pet Food Segment by Type
        2.2.1 Canned Wet Food
        2.2.2 Tray/Aluminum Cup
        2.2.3 Pouch Wet Food
        2.2.4 Others
    2.3 Wet Pet Food Sales by Type
        2.3.1 Global Wet Pet Food Sales Market Share by Type (2020-2025)
        2.3.2 Global Wet Pet Food Revenue and Market Share by Type (2020-2025)
        2.3.3 Global Wet Pet Food Sale Price by Type (2020-2025)
    2.4 Wet Pet Food Segment by Application
        2.4.1 Pet Dog
        2.4.2 Pet Cat
        2.4.3 Others
    2.5 Wet Pet Food Sales by Application
        2.5.1 Global Wet Pet Food Sale Market Share by Application (2020-2025)
        2.5.2 Global Wet Pet Food Revenue and Market Share by Application (2020-2025)
        2.5.3 Global Wet Pet Food Sale Price by Application (2020-2025)

3 Global by Company
    3.1 Global Wet Pet Food Breakdown Data by Company
        3.1.1 Global Wet Pet Food Annual Sales by Company (2020-2025)
        3.1.2 Global Wet Pet Food Sales Market Share by Company (2020-2025)
    3.2 Global Wet Pet Food Annual Revenue by Company (2020-2025)
        3.2.1 Global Wet Pet Food Revenue by Company (2020-2025)
        3.2.2 Global Wet Pet Food Revenue Market Share by Company (2020-2025)
    3.3 Global Wet Pet Food Sale Price by Company
    3.4 Key Manufacturers Wet Pet Food Producing Area Distribution, Sales Area, Product Type
        3.4.1 Key Manufacturers Wet Pet Food Product Location Distribution
        3.4.2 Players Wet Pet Food Products Offered
    3.5 Market Concentration Rate Analysis
        3.5.1 Competition Landscape Analysis
        3.5.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
    3.6 New Products and Potential Entrants
    3.7 Market M&A Activity & Strategy

4 World Historic Review for Wet Pet Food by Geographic Region
    4.1 World Historic Wet Pet Food Market Size by Geographic Region (2020-2025)
        4.1.1 Global Wet Pet Food Annual Sales by Geographic Region (2020-2025)
        4.1.2 Global Wet Pet Food Annual Revenue by Geographic Region (2020-2025)
    4.2 World Historic Wet Pet Food Market Size by Country/Region (2020-2025)
        4.2.1 Global Wet Pet Food Annual Sales by Country/Region (2020-2025)
        4.2.2 Global Wet Pet Food Annual Revenue by Country/Region (2020-2025)
    4.3 Americas Wet Pet Food Sales Growth
    4.4 APAC Wet Pet Food Sales Growth
    4.5 Europe Wet Pet Food Sales Growth
    4.6 Middle East & Africa Wet Pet Food Sales Growth

5 Americas
    5.1 Americas Wet Pet Food Sales by Country
        5.1.1 Americas Wet Pet Food Sales by Country (2020-2025)
        5.1.2 Americas Wet Pet Food Revenue by Country (2020-2025)
    5.2 Americas Wet Pet Food Sales by Type (2020-2025)
    5.3 Americas Wet Pet Food Sales by Application (2020-2025)
    5.4 United States
    5.5 Canada
    5.6 Mexico
    5.7 Brazil

6 APAC
    6.1 APAC Wet Pet Food Sales by Region
        6.1.1 APAC Wet Pet Food Sales by Region (2020-2025)
        6.1.2 APAC Wet Pet Food Revenue by Region (2020-2025)
    6.2 APAC Wet Pet Food Sales by Type (2020-2025)
    6.3 APAC Wet Pet Food Sales by Application (2020-2025)
    6.4 China
    6.5 Japan
    6.6 South Korea
    6.7 Southeast Asia
    6.8 India
    6.9 Australia
    6.10 China Taiwan

7 Europe
    7.1 Europe Wet Pet Food by Country
        7.1.1 Europe Wet Pet Food Sales by Country (2020-2025)
        7.1.2 Europe Wet Pet Food Revenue by Country (2020-2025)
    7.2 Europe Wet Pet Food Sales by Type (2020-2025)
    7.3 Europe Wet Pet Food Sales by Application (2020-2025)
    7.4 Germany
    7.5 France
    7.6 UK
    7.7 Italy
    7.8 Russia

8 Middle East & Africa
    8.1 Middle East & Africa Wet Pet Food by Country
        8.1.1 Middle East & Africa Wet Pet Food Sales by Country (2020-2025)
        8.1.2 Middle East & Africa Wet Pet Food Revenue by Country (2020-2025)
    8.2 Middle East & Africa Wet Pet Food Sales by Type (2020-2025)
    8.3 Middle East & Africa Wet Pet Food Sales by Application (2020-2025)
    8.4 Egypt
    8.5 South Africa
    8.6 Israel
    8.7 Turkey
    8.8 GCC Countries

9 Market Drivers, Challenges and Trends
    9.1 Market Drivers & Growth Opportunities
    9.2 Market Challenges & Risks
    9.3 Industry Trends

10 Manufacturing Cost Structure Analysis
    10.1 Raw Material and Suppliers
    10.2 Manufacturing Cost Structure Analysis of Wet Pet Food
    10.3 Manufacturing Process Analysis of Wet Pet Food
    10.4 Industry Chain Structure of Wet Pet Food

11 Marketing, Distributors and Customer
    11.1 Sales Channel
        11.1.1 Direct Channels
        11.1.2 Indirect Channels
    11.2 Wet Pet Food Distributors
    11.3 Wet Pet Food Customer

12 World Forecast Review for Wet Pet Food by Geographic Region
    12.1 Global Wet Pet Food Market Size Forecast by Region
        12.1.1 Global Wet Pet Food Forecast by Region (2026-2031)
        12.1.2 Global Wet Pet Food Annual Revenue Forecast by Region (2026-2031)
    12.2 Americas Forecast by Country (2026-2031)
    12.3 APAC Forecast by Region (2026-2031)
    12.4 Europe Forecast by Country (2026-2031)
    12.5 Middle East & Africa Forecast by Country (2026-2031)
    12.6 Global Wet Pet Food Forecast by Type (2026-2031)
    12.7 Global Wet Pet Food Forecast by Application (2026-2031)

13 Key Players Analysis
    13.1 Mars
        13.1.1 Mars Company Information
        13.1.2 Mars Wet Pet Food Product Portfolios and Specifications
        13.1.3 Mars Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
        13.1.4 Mars Main Business Overview
        13.1.5 Mars Latest Developments
    13.2 Nestle Purina
        13.2.1 Nestle Purina Company Information
        13.2.2 Nestle Purina Wet Pet Food Product Portfolios and Specifications
        13.2.3 Nestle Purina Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
        13.2.4 Nestle Purina Main Business Overview
        13.2.5 Nestle Purina Latest Developments
    13.3 J.M. Smucker
        13.3.1 J.M. Smucker Company Information
        13.3.2 J.M. Smucker Wet Pet Food Product Portfolios and Specifications
        13.3.3 J.M. Smucker Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
        13.3.4 J.M. Smucker Main Business Overview
        13.3.5 J.M. Smucker Latest Developments
    13.4 Colgate-Palmolive
        13.4.1 Colgate-Palmolive Company Information
        13.4.2 Colgate-Palmolive Wet Pet Food Product Portfolios and Specifications
        13.4.3 Colgate-Palmolive Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
        13.4.4 Colgate-Palmolive Main Business Overview
        13.4.5 Colgate-Palmolive Latest Developments
    13.5 Diamond Pet Foods
        13.5.1 Diamond Pet Foods Company Information
        13.5.2 Diamond Pet Foods Wet Pet Food Product Portfolios and Specifications
        13.5.3 Diamond Pet Foods Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
        13.5.4 Diamond Pet Foods Main Business Overview
        13.5.5 Diamond Pet Foods Latest Developments
    13.6 General Mills
        13.6.1 General Mills Company Information
        13.6.2 General Mills Wet Pet Food Product Portfolios and Specifications
        13.6.3 General Mills Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
        13.6.4 General Mills Main Business Overview
        13.6.5 General Mills Latest Developments
    13.7 Heristo
        13.7.1 Heristo Company Information
        13.7.2 Heristo Wet Pet Food Product Portfolios and Specifications
        13.7.3 Heristo Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
        13.7.4 Heristo Main Business Overview
        13.7.5 Heristo Latest Developments
    13.8 Unicharm
        13.8.1 Unicharm Company Information
        13.8.2 Unicharm Wet Pet Food Product Portfolios and Specifications
        13.8.3 Unicharm Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
        13.8.4 Unicharm Main Business Overview
        13.8.5 Unicharm Latest Developments
    13.9 Spectrum Brands
        13.9.1 Spectrum Brands Company Information
        13.9.2 Spectrum Brands Wet Pet Food Product Portfolios and Specifications
        13.9.3 Spectrum Brands Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
        13.9.4 Spectrum Brands Main Business Overview
        13.9.5 Spectrum Brands Latest Developments
    13.10 Agrolimen
        13.10.1 Agrolimen Company Information
        13.10.2 Agrolimen Wet Pet Food Product Portfolios and Specifications
        13.10.3 Agrolimen Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
        13.10.4 Agrolimen Main Business Overview
        13.10.5 Agrolimen Latest Developments
    13.11 Nisshin Pet Food
        13.11.1 Nisshin Pet Food Company Information
        13.11.2 Nisshin Pet Food Wet Pet Food Product Portfolios and Specifications
        13.11.3 Nisshin Pet Food Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
        13.11.4 Nisshin Pet Food Main Business Overview
        13.11.5 Nisshin Pet Food Latest Developments
    13.12 Total Alimentos
        13.12.1 Total Alimentos Company Information
        13.12.2 Total Alimentos Wet Pet Food Product Portfolios and Specifications
        13.12.3 Total Alimentos Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
        13.12.4 Total Alimentos Main Business Overview
        13.12.5 Total Alimentos Latest Developments
    13.13 Ramical
        13.13.1 Ramical Company Information
        13.13.2 Ramical Wet Pet Food Product Portfolios and Specifications
        13.13.3 Ramical Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
        13.13.4 Ramical Main Business Overview
        13.13.5 Ramical Latest Developments
    13.14 Butcher’s
        13.14.1 Butcher’s Company Information
        13.14.2 Butcher’s Wet Pet Food Product Portfolios and Specifications
        13.14.3 Butcher’s Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
        13.14.4 Butcher’s Main Business Overview
        13.14.5 Butcher’s Latest Developments
    13.15 MoonShine
        13.15.1 MoonShine Company Information
        13.15.2 MoonShine Wet Pet Food Product Portfolios and Specifications
        13.15.3 MoonShine Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
        13.15.4 MoonShine Main Business Overview
        13.15.5 MoonShine Latest Developments
    13.16 Big Time
        13.16.1 Big Time Company Information
        13.16.2 Big Time Wet Pet Food Product Portfolios and Specifications
        13.16.3 Big Time Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
        13.16.4 Big Time Main Business Overview
        13.16.5 Big Time Latest Developments
    13.17 Yantai China Pet Foods
        13.17.1 Yantai China Pet Foods Company Information
        13.17.2 Yantai China Pet Foods Wet Pet Food Product Portfolios and Specifications
        13.17.3 Yantai China Pet Foods Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
        13.17.4 Yantai China Pet Foods Main Business Overview
        13.17.5 Yantai China Pet Foods Latest Developments
    13.18 Gambol
        13.18.1 Gambol Company Information
        13.18.2 Gambol Wet Pet Food Product Portfolios and Specifications
        13.18.3 Gambol Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
        13.18.4 Gambol Main Business Overview
        13.18.5 Gambol Latest Developments
    13.19 Inspired Pet Nutrition
        13.19.1 Inspired Pet Nutrition Company Information
        13.19.2 Inspired Pet Nutrition Wet Pet Food Product Portfolios and Specifications
        13.19.3 Inspired Pet Nutrition Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
        13.19.4 Inspired Pet Nutrition Main Business Overview
        13.19.5 Inspired Pet Nutrition Latest Developments
    13.20 Thai Union
        13.20.1 Thai Union Company Information
        13.20.2 Thai Union Wet Pet Food Product Portfolios and Specifications
        13.20.3 Thai Union Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
        13.20.4 Thai Union Main Business Overview
        13.20.5 Thai Union Latest Developments

14 Research Findings and Conclusion