According to this study, the global Visual Content market size will reach US$ 10390 million by 2031.

Visual content includes images, videos, illustrations, vectors, and others. The global visual content market deals with the supply and licensing of pre-produced images and videos that are used for various purposes. Marketers and consumers use visual content to communicate messages and themes effectively. Visual content allows organizations to enhance engagement, generate leads, and increase brand awareness.

Global Visual Content key players include Shutterstock, Getty Images, Fotolia, etc. Global top three manufacturers hold a share about 50%. United States is the largest market, with a share about 40%.  In terms of product, Stock Video Footage is the largest segment, with a share over 40%. And in terms of application, the largest application is Editorial, followed by Commercial.

Market Drivers

Social Media & Mobile-First Consumption: Platforms like TikTok, Instagram, and Pinterest heavily favor visual storytelling—videos, images, infographics—to capture attention in mobile-oriented feeds. 

Advancements in Visual Technologies: Innovations like AR, 3D imaging, real-time rendering, and accessible editing software have democratized high-quality visual production, enabling both small teams and solo creators to craft polished content.

Data Visualization and Storytelling: As reliance on data grows, so does the need for infographics, charts, and editorial visuals to simplify complex information for broader audiences, impacting sectors like finance, education, and healthcare.

AI-Powered Automation & Personalization: AI tools now assist in generating, formatting, and optimizing visuals at scale. Over 60 % of marketers used AI in 2023, with demand for brand templates, auto-layouts, and collaborative workflows on the rise.

LPI (LP Information)' newest research report, the “Visual Content Industry Forecast” looks at past sales and reviews total world Visual Content sales in 2024, providing a comprehensive analysis by region and market sector of projected Visual Content sales for 2025 through 2031. With Visual Content sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Visual Content industry.

This Insight Report provides a comprehensive analysis of the global Visual Content landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Visual Content portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Visual Content market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Visual Content and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Visual Content.

This report presents a comprehensive overview, market shares, and growth opportunities of Visual Content market by product type, application, key players and key regions and countries.

Segmentation by Type:

    Stock Photos

    Stock Video Footage

    Stock Vectors & Illustrations

    Others

Segmentation by Application:

    Editorial

    Commercial

This report also splits the market by region:

    Americas

    United States

    Canada

    Mexico

    Brazil

    APAC

    China

    Japan

    Korea

    Southeast Asia

    India

    Australia

    Europe

    Germany

    France

    UK

    Italy

    Russia

    Middle East & Africa

    Egypt

    South Africa

    Israel

    Turkey

    GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.

    Getty Images

    Shutterstock

    Adobe

    VCG.com

    Dreamstime

    Freepik

    123RF

    Depositphotos

    Storyblocks

    Envato

    Alamy

    Dissolve

    Westend61

    Cavan Images

    Photofolio

    StockUnlimited

    58pic

    588ku

    Huaban

    Guangchang

    51miz

1 Scope of the Report
    1.1 Market Introduction
    1.2 Years Considered
    1.3 Research Objectives
    1.4 Market Research Methodology
    1.5 Research Process and Data Source
    1.6 Economic Indicators
    1.7 Currency Considered
    1.8 Market Estimation Caveats

2 Executive Summary
    2.1 World Market Overview
        2.1.1 Global Visual Content Market Size (2020-2031)
        2.1.2 Visual Content Market Size CAGR by Region (2020 VS 2024 VS 2031)
        2.1.3 World Current & Future Analysis for Visual Content by Country/Region (2020, 2024 & 2031)
    2.2 Visual Content Segment by Type
        2.2.1 Stock Photos
        2.2.2 Stock Video Footage
        2.2.3 Stock Vectors & Illustrations
        2.2.4 Others
    2.3 Visual Content Market Size by Type
        2.3.1 Visual Content Market Size CAGR by Type (2020 VS 2024 VS 2031)
        2.3.2 Global Visual Content Market Size Market Share by Type (2020-2025)
    2.4 Visual Content Segment by Application
        2.4.1 Editorial
        2.4.2 Commercial
    2.5 Visual Content Market Size by Application
        2.5.1 Visual Content Market Size CAGR by Application (2020 VS 2024 VS 2031)
        2.5.2 Global Visual Content Market Size Market Share by Application (2020-2025)

3 Visual Content Market Size by Player
    3.1 Visual Content Market Size Market Share by Player
        3.1.1 Global Visual Content Revenue by Player (2020-2025)
        3.1.2 Global Visual Content Revenue Market Share by Player (2020-2025)
    3.2 Global Visual Content Key Players Head office and Products Offered
    3.3 Market Concentration Rate Analysis
        3.3.1 Competition Landscape Analysis
        3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
    3.4 New Products and Potential Entrants
    3.5 Mergers & Acquisitions, Expansion

4 Visual Content by Region
    4.1 Visual Content Market Size by Region (2020-2025)
    4.2 Global Visual Content Annual Revenue by Country/Region (2020-2025)
    4.3 Americas Visual Content Market Size Growth (2020-2025)
    4.4 APAC Visual Content Market Size Growth (2020-2025)
    4.5 Europe Visual Content Market Size Growth (2020-2025)
    4.6 Middle East & Africa Visual Content Market Size Growth (2020-2025)

5 Americas
    5.1 Americas Visual Content Market Size by Country (2020-2025)
    5.2 Americas Visual Content Market Size by Type (2020-2025)
    5.3 Americas Visual Content Market Size by Application (2020-2025)
    5.4 United States
    5.5 Canada
    5.6 Mexico
    5.7 Brazil

6 APAC
    6.1 APAC Visual Content Market Size by Region (2020-2025)
    6.2 APAC Visual Content Market Size by Type (2020-2025)
    6.3 APAC Visual Content Market Size by Application (2020-2025)
    6.4 China
    6.5 Japan
    6.6 South Korea
    6.7 Southeast Asia
    6.8 India
    6.9 Australia

7 Europe
    7.1 Europe Visual Content Market Size by Country (2020-2025)
    7.2 Europe Visual Content Market Size by Type (2020-2025)
    7.3 Europe Visual Content Market Size by Application (2020-2025)
    7.4 Germany
    7.5 France
    7.6 UK
    7.7 Italy
    7.8 Russia

8 Middle East & Africa
    8.1 Middle East & Africa Visual Content by Region (2020-2025)
    8.2 Middle East & Africa Visual Content Market Size by Type (2020-2025)
    8.3 Middle East & Africa Visual Content Market Size by Application (2020-2025)
    8.4 Egypt
    8.5 South Africa
    8.6 Israel
    8.7 Turkey
    8.8 GCC Countries

9 Market Drivers, Challenges and Trends
    9.1 Market Drivers & Growth Opportunities
    9.2 Market Challenges & Risks
    9.3 Industry Trends

10 Global Visual Content Market Forecast
    10.1 Global Visual Content Forecast by Region (2026-2031)
        10.1.1 Global Visual Content Forecast by Region (2026-2031)
        10.1.2 Americas Visual Content Forecast
        10.1.3 APAC Visual Content Forecast
        10.1.4 Europe Visual Content Forecast
        10.1.5 Middle East & Africa Visual Content Forecast
    10.2 Americas Visual Content Forecast by Country (2026-2031)
        10.2.1 United States Market Visual Content Forecast
        10.2.2 Canada Market Visual Content Forecast
        10.2.3 Mexico Market Visual Content Forecast
        10.2.4 Brazil Market Visual Content Forecast
    10.3 APAC Visual Content Forecast by Region (2026-2031)
        10.3.1 China Visual Content Market Forecast
        10.3.2 Japan Market Visual Content Forecast
        10.3.3 Korea Market Visual Content Forecast
        10.3.4 Southeast Asia Market Visual Content Forecast
        10.3.5 India Market Visual Content Forecast
        10.3.6 Australia Market Visual Content Forecast
    10.4 Europe Visual Content Forecast by Country (2026-2031)
        10.4.1 Germany Market Visual Content Forecast
        10.4.2 France Market Visual Content Forecast
        10.4.3 UK Market Visual Content Forecast
        10.4.4 Italy Market Visual Content Forecast
        10.4.5 Russia Market Visual Content Forecast
    10.5 Middle East & Africa Visual Content Forecast by Region (2026-2031)
        10.5.1 Egypt Market Visual Content Forecast
        10.5.2 South Africa Market Visual Content Forecast
        10.5.3 Israel Market Visual Content Forecast
        10.5.4 Turkey Market Visual Content Forecast
    10.6 Global Visual Content Forecast by Type (2026-2031)
    10.7 Global Visual Content Forecast by Application (2026-2031)
        10.7.1 GCC Countries Market Visual Content Forecast

11 Key Players Analysis
    11.1 Getty Images
        11.1.1 Getty Images Company Information
        11.1.2 Getty Images Visual Content Product Offered
        11.1.3 Getty Images Visual Content Revenue, Gross Margin and Market Share (2020-2025)
        11.1.4 Getty Images Main Business Overview
        11.1.5 Getty Images Latest Developments
    11.2 Shutterstock
        11.2.1 Shutterstock Company Information
        11.2.2 Shutterstock Visual Content Product Offered
        11.2.3 Shutterstock Visual Content Revenue, Gross Margin and Market Share (2020-2025)
        11.2.4 Shutterstock Main Business Overview
        11.2.5 Shutterstock Latest Developments
    11.3 Adobe
        11.3.1 Adobe Company Information
        11.3.2 Adobe Visual Content Product Offered
        11.3.3 Adobe Visual Content Revenue, Gross Margin and Market Share (2020-2025)
        11.3.4 Adobe Main Business Overview
        11.3.5 Adobe Latest Developments
    11.4 VCG.com
        11.4.1 VCG.com Company Information
        11.4.2 VCG.com Visual Content Product Offered
        11.4.3 VCG.com Visual Content Revenue, Gross Margin and Market Share (2020-2025)
        11.4.4 VCG.com Main Business Overview
        11.4.5 VCG.com Latest Developments
    11.5 Dreamstime
        11.5.1 Dreamstime Company Information
        11.5.2 Dreamstime Visual Content Product Offered
        11.5.3 Dreamstime Visual Content Revenue, Gross Margin and Market Share (2020-2025)
        11.5.4 Dreamstime Main Business Overview
        11.5.5 Dreamstime Latest Developments
    11.6 Freepik
        11.6.1 Freepik Company Information
        11.6.2 Freepik Visual Content Product Offered
        11.6.3 Freepik Visual Content Revenue, Gross Margin and Market Share (2020-2025)
        11.6.4 Freepik Main Business Overview
        11.6.5 Freepik Latest Developments
    11.7 123RF
        11.7.1 123RF Company Information
        11.7.2 123RF Visual Content Product Offered
        11.7.3 123RF Visual Content Revenue, Gross Margin and Market Share (2020-2025)
        11.7.4 123RF Main Business Overview
        11.7.5 123RF Latest Developments
    11.8 Depositphotos
        11.8.1 Depositphotos Company Information
        11.8.2 Depositphotos Visual Content Product Offered
        11.8.3 Depositphotos Visual Content Revenue, Gross Margin and Market Share (2020-2025)
        11.8.4 Depositphotos Main Business Overview
        11.8.5 Depositphotos Latest Developments
    11.9 Storyblocks
        11.9.1 Storyblocks Company Information
        11.9.2 Storyblocks Visual Content Product Offered
        11.9.3 Storyblocks Visual Content Revenue, Gross Margin and Market Share (2020-2025)
        11.9.4 Storyblocks Main Business Overview
        11.9.5 Storyblocks Latest Developments
    11.10 Envato
        11.10.1 Envato Company Information
        11.10.2 Envato Visual Content Product Offered
        11.10.3 Envato Visual Content Revenue, Gross Margin and Market Share (2020-2025)
        11.10.4 Envato Main Business Overview
        11.10.5 Envato Latest Developments
    11.11 Alamy
        11.11.1 Alamy Company Information
        11.11.2 Alamy Visual Content Product Offered
        11.11.3 Alamy Visual Content Revenue, Gross Margin and Market Share (2020-2025)
        11.11.4 Alamy Main Business Overview
        11.11.5 Alamy Latest Developments
    11.12 Dissolve
        11.12.1 Dissolve Company Information
        11.12.2 Dissolve Visual Content Product Offered
        11.12.3 Dissolve Visual Content Revenue, Gross Margin and Market Share (2020-2025)
        11.12.4 Dissolve Main Business Overview
        11.12.5 Dissolve Latest Developments
    11.13 Westend61
        11.13.1 Westend61 Company Information
        11.13.2 Westend61 Visual Content Product Offered
        11.13.3 Westend61 Visual Content Revenue, Gross Margin and Market Share (2020-2025)
        11.13.4 Westend61 Main Business Overview
        11.13.5 Westend61 Latest Developments
    11.14 Cavan Images
        11.14.1 Cavan Images Company Information
        11.14.2 Cavan Images Visual Content Product Offered
        11.14.3 Cavan Images Visual Content Revenue, Gross Margin and Market Share (2020-2025)
        11.14.4 Cavan Images Main Business Overview
        11.14.5 Cavan Images Latest Developments
    11.15 Photofolio
        11.15.1 Photofolio Company Information
        11.15.2 Photofolio Visual Content Product Offered
        11.15.3 Photofolio Visual Content Revenue, Gross Margin and Market Share (2020-2025)
        11.15.4 Photofolio Main Business Overview
        11.15.5 Photofolio Latest Developments
    11.16 StockUnlimited
        11.16.1 StockUnlimited Company Information
        11.16.2 StockUnlimited Visual Content Product Offered
        11.16.3 StockUnlimited Visual Content Revenue, Gross Margin and Market Share (2020-2025)
        11.16.4 StockUnlimited Main Business Overview
        11.16.5 StockUnlimited Latest Developments
    11.17 58pic
        11.17.1 58pic Company Information
        11.17.2 58pic Visual Content Product Offered
        11.17.3 58pic Visual Content Revenue, Gross Margin and Market Share (2020-2025)
        11.17.4 58pic Main Business Overview
        11.17.5 58pic Latest Developments
    11.18 588ku
        11.18.1 588ku Company Information
        11.18.2 588ku Visual Content Product Offered
        11.18.3 588ku Visual Content Revenue, Gross Margin and Market Share (2020-2025)
        11.18.4 588ku Main Business Overview
        11.18.5 588ku Latest Developments
    11.19 Huaban
        11.19.1 Huaban Company Information
        11.19.2 Huaban Visual Content Product Offered
        11.19.3 Huaban Visual Content Revenue, Gross Margin and Market Share (2020-2025)
        11.19.4 Huaban Main Business Overview
        11.19.5 Huaban Latest Developments
    11.20 Guangchang
        11.20.1 Guangchang Company Information
        11.20.2 Guangchang Visual Content Product Offered
        11.20.3 Guangchang Visual Content Revenue, Gross Margin and Market Share (2020-2025)
        11.20.4 Guangchang Main Business Overview
        11.20.5 Guangchang Latest Developments
    11.21 51miz
        11.21.1 51miz Company Information
        11.21.2 51miz Visual Content Product Offered
        11.21.3 51miz Visual Content Revenue, Gross Margin and Market Share (2020-2025)
        11.21.4 51miz Main Business Overview
        11.21.5 51miz Latest Developments

12 Research Findings and Conclusion