Global OTT Market Growth (Status and Outlook) 2023-2029

LPI (LP Information)' newest research report, the “OTT Industry Forecast” looks at past sales and reviews total world OTT sales in 2022, providing a comprehensive analysis by region and market sector of projected OTT sales for 2023 through 2029. With OTT sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world OTT industry.

This Insight Report provides a comprehensive analysis of the global OTT landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on OTT portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global OTT market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for OTT and breaks down the forecast by type, by application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global OTT.

The global OTT market size is projected to grow from US$ million in 2022 to US$ million in 2029; it is expected to grow at a CAGR of % from 2023 to 2029.

In Korea, the key OTT manufacturers are Facebook, Twitter, LinkedIn, Netflix, Google, Skype (Microsoft Corporation), Amazon, YouTube (Google), Wechat, Apple, Rakuten, iQIYI, Tencent Video, Hulu, LLC, Oksusu (SK Broadband), Olleh TV (KT), Second TV (LGU+) etc. Top 3 companies occupied about 45% market share.

This report presents a comprehensive overview, market shares, and growth opportunities of OTT market by product type, application, key players and key regions and countries.

Market Segmentation:
Segmentation by type
    VoIP
    SMS
    Apps
    Cloud Services
    Internet Television

Segmentation by application
    Household
    Commercial

This report also splits the market by region:
    Americas
        United States
        Canada
        Mexico
        Brazil
    APAC
        China
        Japan
        Korea
        Southeast Asia
        India
        Australia
    Europe
        Germany
        France
        UK
        Italy
        Russia
    Middle East & Africa
        Egypt
        South Africa
        Israel
        Turkey
        GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
    Facebook
    Twitter
    LinkedIn
    Netflix
    Google
    Skype (Microsoft Corporation)
    Amazon
    YouTube (Google)
    Wechat
    Apple
    Rakuten
    iQIYI
    Tencent Video
    Hulu, LLC
    Oksusu (SK Broadband)
    Olleh TV (KT)
    Second TV (LGU+)

List of Tables
    Table 1. OTT Market Size CAGR by Region (2018 VS 2022 VS 2029) & ($ Millions)
    Table 2. Major Players of VoIP
    Table 3. Major Players of SMS
    Table 4. Major Players of Apps
    Table 5. Major Players of Cloud Services
    Table 6. Major Players of Internet Television
    Table 7. OTT Market Size CAGR by Type (2018 VS 2022 VS 2029) & ($ Millions)
    Table 8. Global OTT Market Size by Type (2018-2023) & ($ Millions)
    Table 9. Global OTT Market Size Market Share by Type (2018-2023)
    Table 10. OTT Market Size CAGR by Application (2018 VS 2022 VS 2029) & ($ Millions)
    Table 11. Global OTT Market Size by Application (2018-2023) & ($ Millions)
    Table 12. Global OTT Market Size Market Share by Application (2018-2023)
    Table 13. Global OTT Revenue by Players (2018-2023) & ($ Millions)
    Table 14. Global OTT Revenue Market Share by Player (2018-2023)
    Table 15. OTT Key Players Head office and Products Offered
    Table 16. OTT Concentration Ratio (CR3, CR5 and CR10) & (2021-2023)
    Table 17. New Products and Potential Entrants
    Table 18. Mergers & Acquisitions, Expansion
    Table 19. Global OTT Market Size by Regions 2018-2023 & ($ Millions)
    Table 20. Global OTT Market Size Market Share by Regions (2018-2023)
    Table 21. Global OTT Revenue by Country/Region (2018-2023) & ($ millions)
    Table 22. Global OTT Revenue Market Share by Country/Region (2018-2023)
    Table 23. Americas OTT Market Size by Country (2018-2023) & ($ Millions)
    Table 24. Americas OTT Market Size Market Share by Country (2018-2023)
    Table 25. Americas OTT Market Size by Type (2018-2023) & ($ Millions)
    Table 26. Americas OTT Market Size Market Share by Type (2018-2023)
    Table 27. Americas OTT Market Size by Application (2018-2023) & ($ Millions)
    Table 28. Americas OTT Market Size Market Share by Application (2018-2023)
    Table 29. APAC OTT Market Size by Region (2018-2023) & ($ Millions)
    Table 30. APAC OTT Market Size Market Share by Region (2018-2023)
    Table 31. APAC OTT Market Size by Type (2018-2023) & ($ Millions)
    Table 32. APAC OTT Market Size Market Share by Type (2018-2023)
    Table 33. APAC OTT Market Size by Application (2018-2023) & ($ Millions)
    Table 34. APAC OTT Market Size Market Share by Application (2018-2023)
    Table 35. Europe OTT Market Size by Country (2018-2023) & ($ Millions)
    Table 36. Europe OTT Market Size Market Share by Country (2018-2023)
    Table 37. Europe OTT Market Size by Type (2018-2023) & ($ Millions)
    Table 38. Europe OTT Market Size Market Share by Type (2018-2023)
    Table 39. Europe OTT Market Size by Application (2018-2023) & ($ Millions)
    Table 40. Europe OTT Market Size Market Share by Application (2018-2023)
    Table 41. Middle East & Africa OTT Market Size by Region (2018-2023) & ($ Millions)
    Table 42. Middle East & Africa OTT Market Size Market Share by Region (2018-2023)
    Table 43. Middle East & Africa OTT Market Size by Type (2018-2023) & ($ Millions)
    Table 44. Middle East & Africa OTT Market Size Market Share by Type (2018-2023)
    Table 45. Middle East & Africa OTT Market Size by Application (2018-2023) & ($ Millions)
    Table 46. Middle East & Africa OTT Market Size Market Share by Application (2018-2023)
    Table 47. Key Market Drivers & Growth Opportunities of OTT
    Table 48. Key Market Challenges & Risks of OTT
    Table 49. Key Industry Trends of OTT
    Table 50. Global OTT Market Size Forecast by Regions (2024-2029) & ($ Millions)
    Table 51. Global OTT Market Size Market Share Forecast by Regions (2024-2029)
    Table 52. Global OTT Market Size Forecast by Type (2024-2029) & ($ Millions)
    Table 53. Global OTT Market Size Forecast by Application (2024-2029) & ($ Millions)
    Table 54. Facebook Details, Company Type, OTT Area Served and Its Competitors
    Table 55. Facebook OTT Product Offered
    Table 56. Facebook OTT Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 57. Facebook Main Business
    Table 58. Facebook Latest Developments
    Table 59. Twitter Details, Company Type, OTT Area Served and Its Competitors
    Table 60. Twitter OTT Product Offered
    Table 61. Twitter Main Business
    Table 62. Twitter OTT Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 63. Twitter Latest Developments
    Table 64. LinkedIn Details, Company Type, OTT Area Served and Its Competitors
    Table 65. LinkedIn OTT Product Offered
    Table 66. LinkedIn Main Business
    Table 67. LinkedIn OTT Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 68. LinkedIn Latest Developments
    Table 69. Netflix Details, Company Type, OTT Area Served and Its Competitors
    Table 70. Netflix OTT Product Offered
    Table 71. Netflix Main Business
    Table 72. Netflix OTT Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 73. Netflix Latest Developments
    Table 74. Google Details, Company Type, OTT Area Served and Its Competitors
    Table 75. Google OTT Product Offered
    Table 76. Google Main Business
    Table 77. Google OTT Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 78. Google Latest Developments
    Table 79. Skype (Microsoft Corporation) Details, Company Type, OTT Area Served and Its Competitors
    Table 80. Skype (Microsoft Corporation) OTT Product Offered
    Table 81. Skype (Microsoft Corporation) Main Business
    Table 82. Skype (Microsoft Corporation) OTT Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 83. Skype (Microsoft Corporation) Latest Developments
    Table 84. Amazon Details, Company Type, OTT Area Served and Its Competitors
    Table 85. Amazon OTT Product Offered
    Table 86. Amazon Main Business
    Table 87. Amazon OTT Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 88. Amazon Latest Developments
    Table 89. YouTube (Google) Details, Company Type, OTT Area Served and Its Competitors
    Table 90. YouTube (Google) OTT Product Offered
    Table 91. YouTube (Google) Main Business
    Table 92. YouTube (Google) OTT Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 93. YouTube (Google) Latest Developments
    Table 94. Wechat Details, Company Type, OTT Area Served and Its Competitors
    Table 95. Wechat OTT Product Offered
    Table 96. Wechat Main Business
    Table 97. Wechat OTT Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 98. Wechat Latest Developments
    Table 99. Apple Details, Company Type, OTT Area Served and Its Competitors
    Table 100. Apple OTT Product Offered
    Table 101. Apple Main Business
    Table 102. Apple OTT Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 103. Apple Latest Developments
    Table 104. Rakuten Details, Company Type, OTT Area Served and Its Competitors
    Table 105. Rakuten OTT Product Offered
    Table 106. Rakuten OTT Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 107. Rakuten Main Business
    Table 108. Rakuten Latest Developments
    Table 109. iQIYI Details, Company Type, OTT Area Served and Its Competitors
    Table 110. iQIYI OTT Product Offered
    Table 111. iQIYI Main Business
    Table 112. iQIYI OTT Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 113. iQIYI Latest Developments
    Table 114. Tencent Video Details, Company Type, OTT Area Served and Its Competitors
    Table 115. Tencent Video OTT Product Offered
    Table 116. Tencent Video Main Business
    Table 117. Tencent Video OTT Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 118. Tencent Video Latest Developments
    Table 119. Hulu, LLC Details, Company Type, OTT Area Served and Its Competitors
    Table 120. Hulu, LLC OTT Product Offered
    Table 121. Hulu, LLC Main Business
    Table 122. Hulu, LLC OTT Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 123. Hulu, LLC Latest Developments
    Table 124. Oksusu (SK Broadband) Details, Company Type, OTT Area Served and Its Competitors
    Table 125. Oksusu (SK Broadband) OTT Product Offered
    Table 126. Oksusu (SK Broadband) Main Business
    Table 127. Oksusu (SK Broadband) OTT Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 128. Oksusu (SK Broadband) Latest Developments
    Table 129. Olleh TV (KT) Details, Company Type, OTT Area Served and Its Competitors
    Table 130. Olleh TV (KT) OTT Product Offered
    Table 131. Olleh TV (KT) Main Business
    Table 132. Olleh TV (KT) OTT Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 133. Olleh TV (KT) Latest Developments
    Table 134. Second TV (LGU+) Details, Company Type, OTT Area Served and Its Competitors
    Table 135. Second TV (LGU+) OTT Product Offered
    Table 136. Second TV (LGU+) Main Business
    Table 137. Second TV (LGU+) OTT Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 138. Second TV (LGU+) Latest Developments
List of Figures
    Figure 1. OTT Report Years Considered
    Figure 2. Research Objectives
    Figure 3. Research Methodology
    Figure 4. Research Process and Data Source
    Figure 5. Global OTT Market Size Growth Rate 2018-2029 ($ Millions)
    Figure 6. OTT Sales by Geographic Region (2018, 2022 & 2029) & ($ millions)
    Figure 7. OTT Sales Market Share by Country/Region (2022)
    Figure 8. OTT Sales Market Share by Country/Region (2018, 2022 & 2029)
    Figure 9. Global OTT Market Size Market Share by Type in 2022
    Figure 10. OTT in Household
    Figure 11. Global OTT Market: Household (2018-2023) & ($ Millions)
    Figure 12. OTT in Commercial
    Figure 13. Global OTT Market: Commercial (2018-2023) & ($ Millions)
    Figure 14. Global OTT Market Size Market Share by Application in 2022
    Figure 15. Global OTT Revenue Market Share by Player in 2022
    Figure 16. Global OTT Market Size Market Share by Regions (2018-2023)
    Figure 17. Americas OTT Market Size 2018-2023 ($ Millions)
    Figure 18. APAC OTT Market Size 2018-2023 ($ Millions)
    Figure 19. Europe OTT Market Size 2018-2023 ($ Millions)
    Figure 20. Middle East & Africa OTT Market Size 2018-2023 ($ Millions)
    Figure 21. Americas OTT Value Market Share by Country in 2022
    Figure 22. United States OTT Market Size Growth 2018-2023 ($ Millions)
    Figure 23. Canada OTT Market Size Growth 2018-2023 ($ Millions)
    Figure 24. Mexico OTT Market Size Growth 2018-2023 ($ Millions)
    Figure 25. Brazil OTT Market Size Growth 2018-2023 ($ Millions)
    Figure 26. APAC OTT Market Size Market Share by Region in 2022
    Figure 27. APAC OTT Market Size Market Share by Type in 2022
    Figure 28. APAC OTT Market Size Market Share by Application in 2022
    Figure 29. China OTT Market Size Growth 2018-2023 ($ Millions)
    Figure 30. Japan OTT Market Size Growth 2018-2023 ($ Millions)
    Figure 31. Korea OTT Market Size Growth 2018-2023 ($ Millions)
    Figure 32. Southeast Asia OTT Market Size Growth 2018-2023 ($ Millions)
    Figure 33. India OTT Market Size Growth 2018-2023 ($ Millions)
    Figure 34. Australia OTT Market Size Growth 2018-2023 ($ Millions)
    Figure 35. Europe OTT Market Size Market Share by Country in 2022
    Figure 36. Europe OTT Market Size Market Share by Type (2018-2023)
    Figure 37. Europe OTT Market Size Market Share by Application (2018-2023)
    Figure 38. Germany OTT Market Size Growth 2018-2023 ($ Millions)
    Figure 39. France OTT Market Size Growth 2018-2023 ($ Millions)
    Figure 40. UK OTT Market Size Growth 2018-2023 ($ Millions)
    Figure 41. Italy OTT Market Size Growth 2018-2023 ($ Millions)
    Figure 42. Russia OTT Market Size Growth 2018-2023 ($ Millions)
    Figure 43. Middle East & Africa OTT Market Size Market Share by Region (2018-2023)
    Figure 44. Middle East & Africa OTT Market Size Market Share by Type (2018-2023)
    Figure 45. Middle East & Africa OTT Market Size Market Share by Application (2018-2023)
    Figure 46. Egypt OTT Market Size Growth 2018-2023 ($ Millions)
    Figure 47. South Africa OTT Market Size Growth 2018-2023 ($ Millions)
    Figure 48. Israel OTT Market Size Growth 2018-2023 ($ Millions)
    Figure 49. Turkey OTT Market Size Growth 2018-2023 ($ Millions)
    Figure 50. GCC Country OTT Market Size Growth 2018-2023 ($ Millions)
    Figure 51. Americas OTT Market Size 2024-2029 ($ Millions)
    Figure 52. APAC OTT Market Size 2024-2029 ($ Millions)
    Figure 53. Europe OTT Market Size 2024-2029 ($ Millions)
    Figure 54. Middle East & Africa OTT Market Size 2024-2029 ($ Millions)
    Figure 55. United States OTT Market Size 2024-2029 ($ Millions)
    Figure 56. Canada OTT Market Size 2024-2029 ($ Millions)
    Figure 57. Mexico OTT Market Size 2024-2029 ($ Millions)
    Figure 58. Brazil OTT Market Size 2024-2029 ($ Millions)
    Figure 59. China OTT Market Size 2024-2029 ($ Millions)
    Figure 60. Japan OTT Market Size 2024-2029 ($ Millions)
    Figure 61. Korea OTT Market Size 2024-2029 ($ Millions)
    Figure 62. Southeast Asia OTT Market Size 2024-2029 ($ Millions)
    Figure 63. India OTT Market Size 2024-2029 ($ Millions)
    Figure 64. Australia OTT Market Size 2024-2029 ($ Millions)
    Figure 65. Germany OTT Market Size 2024-2029 ($ Millions)
    Figure 66. France OTT Market Size 2024-2029 ($ Millions)
    Figure 67. UK OTT Market Size 2024-2029 ($ Millions)
    Figure 68. Italy OTT Market Size 2024-2029 ($ Millions)
    Figure 69. Russia OTT Market Size 2024-2029 ($ Millions)
    Figure 70. Spain OTT Market Size 2024-2029 ($ Millions)
    Figure 71. Egypt OTT Market Size 2024-2029 ($ Millions)
    Figure 72. South Africa OTT Market Size 2024-2029 ($ Millions)
    Figure 73. Israel OTT Market Size 2024-2029 ($ Millions)
    Figure 74. Turkey OTT Market Size 2024-2029 ($ Millions)
    Figure 75. GCC Countries OTT Market Size 2024-2029 ($ Millions)
    Figure 76. Global OTT Market Size Market Share Forecast by Type (2024-2029)
    Figure 77. Global OTT Market Size Market Share Forecast by Application (2024-2029)

Facebook
Twitter
LinkedIn
Netflix
Google
Skype (Microsoft Corporation)
Amazon
YouTube (Google)
Wechat
Apple
Rakuten
iQIYI
Tencent Video
Hulu, LLC
Oksusu (SK Broadband)
Olleh TV (KT)
Second TV (LGU+)

LP Information presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

• Primary Source
  Players/Suppliers
  Industry Experts
  Distributors/Traders
  Opinion Leaders
  Front-line Staff
  Marketing Executives

  Secondary Source
  Journals and Periodicals
  Government Bodies
  Annual Reports
  Presentations
  Paid Databases
  LPI Internal Repository

• Data Synthesis
  Information Gathering
  Collation of Data
  Estimation of Key Figures
  Analysis of Derived Insights

  Data Validation
  Triangulation with Data Models
  Reference Against Proprietary
  Databases
  Corroboration with Industry Experts

• Qualitative Analysis
  Market drivers
  Market challenges
  Market trends
  Five forces analysis

  Qualitative Analysis
  Market size and forecast
  Market segmentation
  Geographical insights
  Competitive landscape