Global Medical Cleaning Device Market Growth 2023-2029

LPI (LP Information)' newest research report, the “Medical Cleaning Device Industry Forecast” looks at past sales and reviews total world Medical Cleaning Device sales in 2022, providing a comprehensive analysis by region and market sector of projected Medical Cleaning Device sales for 2023 through 2029. With Medical Cleaning Device sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Medical Cleaning Device industry.

This Insight Report provides a comprehensive analysis of the global Medical Cleaning Device landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Medical Cleaning Device portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms' unique position in an accelerating global Medical Cleaning Device market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Medical Cleaning Device and breaks down the forecast by type, by application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Medical Cleaning Device.

The global Medical Cleaning Device market size is projected to grow from US$ million in 2022 to US$ million in 2029; it is expected to grow at a CAGR of % from 2023 to 2029.

United States market for Medical Cleaning Device is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.

China market for Medical Cleaning Device is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.

Europe market for Medical Cleaning Device is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.

Global key Medical Cleaning Device players cover Steris, GetingeAB, Advanced Sterilization Products, The Ruhof, Sklar Surgical Instruments, Sterigenics International, Biotrol, Metrex Research and Oro Clean Chemie, etc. In terms of revenue, the global two largest companies occupied for a share nearly % in 2022.

This report presents a comprehensive overview, market shares, and growth opportunities of Medical Cleaning Device market by product type, application, key manufacturers and key regions and countries.

Market Segmentation:
Segmentation by type
    Cleaning Supplies
    Disinfection Equipment
    Other

Segmentation by application
    Hospital
    Clinic
    Other

This report also splits the market by region:
    Americas
        United States
        Canada
        Mexico
        Brazil
    APAC
        China
        Japan
        Korea
        Southeast Asia
        India
        Australia
    Europe
        Germany
        France
        UK
        Italy
        Russia
    Middle East & Africa
        Egypt
        South Africa
        Israel
        Turkey
        GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
    Steris
    GetingeAB
    Advanced Sterilization Products
    The Ruhof
    Sklar Surgical Instruments
    Sterigenics International
    Biotrol
    Metrex Research
    Oro Clean Chemie
    Cantel Medical
    Ecolab
    3M

Key Questions Addressed in this Report
What is the 10-year outlook for the global Medical Cleaning Device market?
What factors are driving Medical Cleaning Device market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do Medical Cleaning Device market opportunities vary by end market size?
How does Medical Cleaning Device break out type, application?
What are the influences of COVID-19 and Russia-Ukraine war?

List of Tables
    Table 1. Medical Cleaning Device Annual Sales CAGR by Geographic Region (2018, 2022 & 2029) & ($ millions)
    Table 2. Medical Cleaning Device Annual Sales CAGR by Country/Region (2018, 2022 & 2029) & ($ millions)
    Table 3. Major Players of Cleaning Supplies
    Table 4. Major Players of Disinfection Equipment
    Table 5. Major Players of Other
    Table 6. Global Medical Cleaning Device Sales by Type (2018-2023) & (K Units)
    Table 7. Global Medical Cleaning Device Sales Market Share by Type (2018-2023)
    Table 8. Global Medical Cleaning Device Revenue by Type (2018-2023) & ($ million)
    Table 9. Global Medical Cleaning Device Revenue Market Share by Type (2018-2023)
    Table 10. Global Medical Cleaning Device Sale Price by Type (2018-2023) & (US$/Unit)
    Table 11. Global Medical Cleaning Device Sales by Application (2018-2023) & (K Units)
    Table 12. Global Medical Cleaning Device Sales Market Share by Application (2018-2023)
    Table 13. Global Medical Cleaning Device Revenue by Application (2018-2023)
    Table 14. Global Medical Cleaning Device Revenue Market Share by Application (2018-2023)
    Table 15. Global Medical Cleaning Device Sale Price by Application (2018-2023) & (US$/Unit)
    Table 16. Global Medical Cleaning Device Sales by Company (2018-2023) & (K Units)
    Table 17. Global Medical Cleaning Device Sales Market Share by Company (2018-2023)
    Table 18. Global Medical Cleaning Device Revenue by Company (2018-2023) ($ Millions)
    Table 19. Global Medical Cleaning Device Revenue Market Share by Company (2018-2023)
    Table 20. Global Medical Cleaning Device Sale Price by Company (2018-2023) & (US$/Unit)
    Table 21. Key Manufacturers Medical Cleaning Device Producing Area Distribution and Sales Area
    Table 22. Players Medical Cleaning Device Products Offered
    Table 23. Medical Cleaning Device Concentration Ratio (CR3, CR5 and CR10) & (2018-2023)
    Table 24. New Products and Potential Entrants
    Table 25. Mergers & Acquisitions, Expansion
    Table 26. Global Medical Cleaning Device Sales by Geographic Region (2018-2023) & (K Units)
    Table 27. Global Medical Cleaning Device Sales Market Share Geographic Region (2018-2023)
    Table 28. Global Medical Cleaning Device Revenue by Geographic Region (2018-2023) & ($ millions)
    Table 29. Global Medical Cleaning Device Revenue Market Share by Geographic Region (2018-2023)
    Table 30. Global Medical Cleaning Device Sales by Country/Region (2018-2023) & (K Units)
    Table 31. Global Medical Cleaning Device Sales Market Share by Country/Region (2018-2023)
    Table 32. Global Medical Cleaning Device Revenue by Country/Region (2018-2023) & ($ millions)
    Table 33. Global Medical Cleaning Device Revenue Market Share by Country/Region (2018-2023)
    Table 34. Americas Medical Cleaning Device Sales by Country (2018-2023) & (K Units)
    Table 35. Americas Medical Cleaning Device Sales Market Share by Country (2018-2023)
    Table 36. Americas Medical Cleaning Device Revenue by Country (2018-2023) & ($ Millions)
    Table 37. Americas Medical Cleaning Device Revenue Market Share by Country (2018-2023)
    Table 38. Americas Medical Cleaning Device Sales by Type (2018-2023) & (K Units)
    Table 39. Americas Medical Cleaning Device Sales by Application (2018-2023) & (K Units)
    Table 40. APAC Medical Cleaning Device Sales by Region (2018-2023) & (K Units)
    Table 41. APAC Medical Cleaning Device Sales Market Share by Region (2018-2023)
    Table 42. APAC Medical Cleaning Device Revenue by Region (2018-2023) & ($ Millions)
    Table 43. APAC Medical Cleaning Device Revenue Market Share by Region (2018-2023)
    Table 44. APAC Medical Cleaning Device Sales by Type (2018-2023) & (K Units)
    Table 45. APAC Medical Cleaning Device Sales by Application (2018-2023) & (K Units)
    Table 46. Europe Medical Cleaning Device Sales by Country (2018-2023) & (K Units)
    Table 47. Europe Medical Cleaning Device Sales Market Share by Country (2018-2023)
    Table 48. Europe Medical Cleaning Device Revenue by Country (2018-2023) & ($ Millions)
    Table 49. Europe Medical Cleaning Device Revenue Market Share by Country (2018-2023)
    Table 50. Europe Medical Cleaning Device Sales by Type (2018-2023) & (K Units)
    Table 51. Europe Medical Cleaning Device Sales by Application (2018-2023) & (K Units)
    Table 52. Middle East & Africa Medical Cleaning Device Sales by Country (2018-2023) & (K Units)
    Table 53. Middle East & Africa Medical Cleaning Device Sales Market Share by Country (2018-2023)
    Table 54. Middle East & Africa Medical Cleaning Device Revenue by Country (2018-2023) & ($ Millions)
    Table 55. Middle East & Africa Medical Cleaning Device Revenue Market Share by Country (2018-2023)
    Table 56. Middle East & Africa Medical Cleaning Device Sales by Type (2018-2023) & (K Units)
    Table 57. Middle East & Africa Medical Cleaning Device Sales by Application (2018-2023) & (K Units)
    Table 58. Key Market Drivers & Growth Opportunities of Medical Cleaning Device
    Table 59. Key Market Challenges & Risks of Medical Cleaning Device
    Table 60. Key Industry Trends of Medical Cleaning Device
    Table 61. Medical Cleaning Device Raw Material
    Table 62. Key Suppliers of Raw Materials
    Table 63. Medical Cleaning Device Distributors List
    Table 64. Medical Cleaning Device Customer List
    Table 65. Global Medical Cleaning Device Sales Forecast by Region (2024-2029) & (K Units)
    Table 66. Global Medical Cleaning Device Revenue Forecast by Region (2024-2029) & ($ millions)
    Table 67. Americas Medical Cleaning Device Sales Forecast by Country (2024-2029) & (K Units)
    Table 68. Americas Medical Cleaning Device Revenue Forecast by Country (2024-2029) & ($ millions)
    Table 69. APAC Medical Cleaning Device Sales Forecast by Region (2024-2029) & (K Units)
    Table 70. APAC Medical Cleaning Device Revenue Forecast by Region (2024-2029) & ($ millions)
    Table 71. Europe Medical Cleaning Device Sales Forecast by Country (2024-2029) & (K Units)
    Table 72. Europe Medical Cleaning Device Revenue Forecast by Country (2024-2029) & ($ millions)
    Table 73. Middle East & Africa Medical Cleaning Device Sales Forecast by Country (2024-2029) & (K Units)
    Table 74. Middle East & Africa Medical Cleaning Device Revenue Forecast by Country (2024-2029) & ($ millions)
    Table 75. Global Medical Cleaning Device Sales Forecast by Type (2024-2029) & (K Units)
    Table 76. Global Medical Cleaning Device Revenue Forecast by Type (2024-2029) & ($ Millions)
    Table 77. Global Medical Cleaning Device Sales Forecast by Application (2024-2029) & (K Units)
    Table 78. Global Medical Cleaning Device Revenue Forecast by Application (2024-2029) & ($ Millions)
    Table 79. Steris Basic Information, Medical Cleaning Device Manufacturing Base, Sales Area and Its Competitors
    Table 80. Steris Medical Cleaning Device Product Portfolios and Specifications
    Table 81. Steris Medical Cleaning Device Sales (K Units), Revenue ($ Million), Price (US$/Unit) and Gross Margin (2018-2023)
    Table 82. Steris Main Business
    Table 83. Steris Latest Developments
    Table 84. GetingeAB Basic Information, Medical Cleaning Device Manufacturing Base, Sales Area and Its Competitors
    Table 85. GetingeAB Medical Cleaning Device Product Portfolios and Specifications
    Table 86. GetingeAB Medical Cleaning Device Sales (K Units), Revenue ($ Million), Price (US$/Unit) and Gross Margin (2018-2023)
    Table 87. GetingeAB Main Business
    Table 88. GetingeAB Latest Developments
    Table 89. Advanced Sterilization Products Basic Information, Medical Cleaning Device Manufacturing Base, Sales Area and Its Competitors
    Table 90. Advanced Sterilization Products Medical Cleaning Device Product Portfolios and Specifications
    Table 91. Advanced Sterilization Products Medical Cleaning Device Sales (K Units), Revenue ($ Million), Price (US$/Unit) and Gross Margin (2018-2023)
    Table 92. Advanced Sterilization Products Main Business
    Table 93. Advanced Sterilization Products Latest Developments
    Table 94. The Ruhof Basic Information, Medical Cleaning Device Manufacturing Base, Sales Area and Its Competitors
    Table 95. The Ruhof Medical Cleaning Device Product Portfolios and Specifications
    Table 96. The Ruhof Medical Cleaning Device Sales (K Units), Revenue ($ Million), Price (US$/Unit) and Gross Margin (2018-2023)
    Table 97. The Ruhof Main Business
    Table 98. The Ruhof Latest Developments
    Table 99. Sklar Surgical Instruments Basic Information, Medical Cleaning Device Manufacturing Base, Sales Area and Its Competitors
    Table 100. Sklar Surgical Instruments Medical Cleaning Device Product Portfolios and Specifications
    Table 101. Sklar Surgical Instruments Medical Cleaning Device Sales (K Units), Revenue ($ Million), Price (US$/Unit) and Gross Margin (2018-2023)
    Table 102. Sklar Surgical Instruments Main Business
    Table 103. Sklar Surgical Instruments Latest Developments
    Table 104. Sterigenics International Basic Information, Medical Cleaning Device Manufacturing Base, Sales Area and Its Competitors
    Table 105. Sterigenics International Medical Cleaning Device Product Portfolios and Specifications
    Table 106. Sterigenics International Medical Cleaning Device Sales (K Units), Revenue ($ Million), Price (US$/Unit) and Gross Margin (2018-2023)
    Table 107. Sterigenics International Main Business
    Table 108. Sterigenics International Latest Developments
    Table 109. Biotrol Basic Information, Medical Cleaning Device Manufacturing Base, Sales Area and Its Competitors
    Table 110. Biotrol Medical Cleaning Device Product Portfolios and Specifications
    Table 111. Biotrol Medical Cleaning Device Sales (K Units), Revenue ($ Million), Price (US$/Unit) and Gross Margin (2018-2023)
    Table 112. Biotrol Main Business
    Table 113. Biotrol Latest Developments
    Table 114. Metrex Research Basic Information, Medical Cleaning Device Manufacturing Base, Sales Area and Its Competitors
    Table 115. Metrex Research Medical Cleaning Device Product Portfolios and Specifications
    Table 116. Metrex Research Medical Cleaning Device Sales (K Units), Revenue ($ Million), Price (US$/Unit) and Gross Margin (2018-2023)
    Table 117. Metrex Research Main Business
    Table 118. Metrex Research Latest Developments
    Table 119. Oro Clean Chemie Basic Information, Medical Cleaning Device Manufacturing Base, Sales Area and Its Competitors
    Table 120. Oro Clean Chemie Medical Cleaning Device Product Portfolios and Specifications
    Table 121. Oro Clean Chemie Medical Cleaning Device Sales (K Units), Revenue ($ Million), Price (US$/Unit) and Gross Margin (2018-2023)
    Table 122. Oro Clean Chemie Main Business
    Table 123. Oro Clean Chemie Latest Developments
    Table 124. Cantel Medical Basic Information, Medical Cleaning Device Manufacturing Base, Sales Area and Its Competitors
    Table 125. Cantel Medical Medical Cleaning Device Product Portfolios and Specifications
    Table 126. Cantel Medical Medical Cleaning Device Sales (K Units), Revenue ($ Million), Price (US$/Unit) and Gross Margin (2018-2023)
    Table 127. Cantel Medical Main Business
    Table 128. Cantel Medical Latest Developments
    Table 129. Ecolab Basic Information, Medical Cleaning Device Manufacturing Base, Sales Area and Its Competitors
    Table 130. Ecolab Medical Cleaning Device Product Portfolios and Specifications
    Table 131. Ecolab Medical Cleaning Device Sales (K Units), Revenue ($ Million), Price (US$/Unit) and Gross Margin (2018-2023)
    Table 132. Ecolab Main Business
    Table 133. Ecolab Latest Developments
    Table 134. 3M Basic Information, Medical Cleaning Device Manufacturing Base, Sales Area and Its Competitors
    Table 135. 3M Medical Cleaning Device Product Portfolios and Specifications
    Table 136. 3M Medical Cleaning Device Sales (K Units), Revenue ($ Million), Price (US$/Unit) and Gross Margin (2018-2023)
    Table 137. 3M Main Business
    Table 138. 3M Latest Developments
List of Figures
    Figure 1. Picture of Medical Cleaning Device
    Figure 2. Medical Cleaning Device Report Years Considered
    Figure 3. Research Objectives
    Figure 4. Research Methodology
    Figure 5. Research Process and Data Source
    Figure 6. Global Medical Cleaning Device Sales Growth Rate 2018-2029 (K Units)
    Figure 7. Global Medical Cleaning Device Revenue Growth Rate 2018-2029 ($ Millions)
    Figure 8. Medical Cleaning Device Sales by Region (2018, 2022 & 2029) & ($ Millions)
    Figure 9. Product Picture of Cleaning Supplies
    Figure 10. Product Picture of Disinfection Equipment
    Figure 11. Product Picture of Other
    Figure 12. Global Medical Cleaning Device Sales Market Share by Type in 2022
    Figure 13. Global Medical Cleaning Device Revenue Market Share by Type (2018-2023)
    Figure 14. Medical Cleaning Device Consumed in Hospital
    Figure 15. Global Medical Cleaning Device Market: Hospital (2018-2023) & (K Units)
    Figure 16. Medical Cleaning Device Consumed in Clinic
    Figure 17. Global Medical Cleaning Device Market: Clinic (2018-2023) & (K Units)
    Figure 18. Medical Cleaning Device Consumed in Other
    Figure 19. Global Medical Cleaning Device Market: Other (2018-2023) & (K Units)
    Figure 20. Global Medical Cleaning Device Sales Market Share by Application (2022)
    Figure 21. Global Medical Cleaning Device Revenue Market Share by Application in 2022
    Figure 22. Medical Cleaning Device Sales Market by Company in 2022 (K Units)
    Figure 23. Global Medical Cleaning Device Sales Market Share by Company in 2022
    Figure 24. Medical Cleaning Device Revenue Market by Company in 2022 ($ Million)
    Figure 25. Global Medical Cleaning Device Revenue Market Share by Company in 2022
    Figure 26. Global Medical Cleaning Device Sales Market Share by Geographic Region (2018-2023)
    Figure 27. Global Medical Cleaning Device Revenue Market Share by Geographic Region in 2022
    Figure 28. Americas Medical Cleaning Device Sales 2018-2023 (K Units)
    Figure 29. Americas Medical Cleaning Device Revenue 2018-2023 ($ Millions)
    Figure 30. APAC Medical Cleaning Device Sales 2018-2023 (K Units)
    Figure 31. APAC Medical Cleaning Device Revenue 2018-2023 ($ Millions)
    Figure 32. Europe Medical Cleaning Device Sales 2018-2023 (K Units)
    Figure 33. Europe Medical Cleaning Device Revenue 2018-2023 ($ Millions)
    Figure 34. Middle East & Africa Medical Cleaning Device Sales 2018-2023 (K Units)
    Figure 35. Middle East & Africa Medical Cleaning Device Revenue 2018-2023 ($ Millions)
    Figure 36. Americas Medical Cleaning Device Sales Market Share by Country in 2022
    Figure 37. Americas Medical Cleaning Device Revenue Market Share by Country in 2022
    Figure 38. Americas Medical Cleaning Device Sales Market Share by Type (2018-2023)
    Figure 39. Americas Medical Cleaning Device Sales Market Share by Application (2018-2023)
    Figure 40. United States Medical Cleaning Device Revenue Growth 2018-2023 ($ Millions)
    Figure 41. Canada Medical Cleaning Device Revenue Growth 2018-2023 ($ Millions)
    Figure 42. Mexico Medical Cleaning Device Revenue Growth 2018-2023 ($ Millions)
    Figure 43. Brazil Medical Cleaning Device Revenue Growth 2018-2023 ($ Millions)
    Figure 44. APAC Medical Cleaning Device Sales Market Share by Region in 2022
    Figure 45. APAC Medical Cleaning Device Revenue Market Share by Regions in 2022
    Figure 46. APAC Medical Cleaning Device Sales Market Share by Type (2018-2023)
    Figure 47. APAC Medical Cleaning Device Sales Market Share by Application (2018-2023)
    Figure 48. China Medical Cleaning Device Revenue Growth 2018-2023 ($ Millions)
    Figure 49. Japan Medical Cleaning Device Revenue Growth 2018-2023 ($ Millions)
    Figure 50. South Korea Medical Cleaning Device Revenue Growth 2018-2023 ($ Millions)
    Figure 51. Southeast Asia Medical Cleaning Device Revenue Growth 2018-2023 ($ Millions)
    Figure 52. India Medical Cleaning Device Revenue Growth 2018-2023 ($ Millions)
    Figure 53. Australia Medical Cleaning Device Revenue Growth 2018-2023 ($ Millions)
    Figure 54. China Taiwan Medical Cleaning Device Revenue Growth 2018-2023 ($ Millions)
    Figure 55. Europe Medical Cleaning Device Sales Market Share by Country in 2022
    Figure 56. Europe Medical Cleaning Device Revenue Market Share by Country in 2022
    Figure 57. Europe Medical Cleaning Device Sales Market Share by Type (2018-2023)
    Figure 58. Europe Medical Cleaning Device Sales Market Share by Application (2018-2023)
    Figure 59. Germany Medical Cleaning Device Revenue Growth 2018-2023 ($ Millions)
    Figure 60. France Medical Cleaning Device Revenue Growth 2018-2023 ($ Millions)
    Figure 61. UK Medical Cleaning Device Revenue Growth 2018-2023 ($ Millions)
    Figure 62. Italy Medical Cleaning Device Revenue Growth 2018-2023 ($ Millions)
    Figure 63. Russia Medical Cleaning Device Revenue Growth 2018-2023 ($ Millions)
    Figure 64. Middle East & Africa Medical Cleaning Device Sales Market Share by Country in 2022
    Figure 65. Middle East & Africa Medical Cleaning Device Revenue Market Share by Country in 2022
    Figure 66. Middle East & Africa Medical Cleaning Device Sales Market Share by Type (2018-2023)
    Figure 67. Middle East & Africa Medical Cleaning Device Sales Market Share by Application (2018-2023)
    Figure 68. Egypt Medical Cleaning Device Revenue Growth 2018-2023 ($ Millions)
    Figure 69. South Africa Medical Cleaning Device Revenue Growth 2018-2023 ($ Millions)
    Figure 70. Israel Medical Cleaning Device Revenue Growth 2018-2023 ($ Millions)
    Figure 71. Turkey Medical Cleaning Device Revenue Growth 2018-2023 ($ Millions)
    Figure 72. GCC Country Medical Cleaning Device Revenue Growth 2018-2023 ($ Millions)
    Figure 73. Manufacturing Cost Structure Analysis of Medical Cleaning Device in 2022
    Figure 74. Manufacturing Process Analysis of Medical Cleaning Device
    Figure 75. Industry Chain Structure of Medical Cleaning Device
    Figure 76. Channels of Distribution
    Figure 77. Global Medical Cleaning Device Sales Market Forecast by Region (2024-2029)
    Figure 78. Global Medical Cleaning Device Revenue Market Share Forecast by Region (2024-2029)
    Figure 79. Global Medical Cleaning Device Sales Market Share Forecast by Type (2024-2029)
    Figure 80. Global Medical Cleaning Device Revenue Market Share Forecast by Type (2024-2029)
    Figure 81. Global Medical Cleaning Device Sales Market Share Forecast by Application (2024-2029)
    Figure 82. Global Medical Cleaning Device Revenue Market Share Forecast by Application (2024-2029)

Steris
GetingeAB
Advanced Sterilization Products
The Ruhof
Sklar Surgical Instruments
Sterigenics International
Biotrol
Metrex Research
Oro Clean Chemie
Cantel Medical
Ecolab
3M

LP Information presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

• Primary Source
  Players/Suppliers
  Industry Experts
  Distributors/Traders
  Opinion Leaders
  Front-line Staff
  Marketing Executives

  Secondary Source
  Journals and Periodicals
  Government Bodies
  Annual Reports
  Presentations
  Paid Databases
  LPI Internal Repository

• Data Synthesis
  Information Gathering
  Collation of Data
  Estimation of Key Figures
  Analysis of Derived Insights

  Data Validation
  Triangulation with Data Models
  Reference Against Proprietary
  Databases
  Corroboration with Industry Experts

• Qualitative Analysis
  Market drivers
  Market challenges
  Market trends
  Five forces analysis

  Qualitative Analysis
  Market size and forecast
  Market segmentation
  Geographical insights
  Competitive landscape