Global Polymer Processing Additive Market Growth 2023-2029

LPI (LP Information)' newest research report, the “Polymer Processing Additive Industry Forecast” looks at past sales and reviews total world Polymer Processing Additive sales in 2022, providing a comprehensive analysis by region and market sector of projected Polymer Processing Additive sales for 2023 through 2029. With Polymer Processing Additive sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Polymer Processing Additive industry.

This Insight Report provides a comprehensive analysis of the global Polymer Processing Additive landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Polymer Processing Additive portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms' unique position in an accelerating global Polymer Processing Additive market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Polymer Processing Additive and breaks down the forecast by type, by application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Polymer Processing Additive.

The global Polymer Processing Additive market size is projected to grow from US$ million in 2022 to US$ million in 2029; it is expected to grow at a CAGR of % from 2023 to 2029.

United States market for Polymer Processing Additive is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.

China market for Polymer Processing Additive is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.

Europe market for Polymer Processing Additive is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.

Global key Polymer Processing Additive players cover 3M, BASF, Clariant, ADEKA, SOLVAY GROUP, DuPont, Eastman Chemical, BYK and Ferro Corporation, etc. In terms of revenue, the global two largest companies occupied for a share nearly % in 2022.

This report presents a comprehensive overview, market shares, and growth opportunities of Polymer Processing Additive market by product type, application, key manufacturers and key regions and countries.

Market Segmentation:
Segmentation by type
    Antioxidants
    Plasticizers
    Antistatic Agents
    Flame Retardants
    Othes

Segmentation by application
    Automotive
    Construction
    Packaging
    Others

This report also splits the market by region:
    Americas
        United States
        Canada
        Mexico
        Brazil
    APAC
        China
        Japan
        Korea
        Southeast Asia
        India
        Australia
    Europe
        Germany
        France
        UK
        Italy
        Russia
    Middle East & Africa
        Egypt
        South Africa
        Israel
        Turkey
        GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
    3M
    BASF
    Clariant
    ADEKA
    SOLVAY GROUP
    DuPont
    Eastman Chemical
    BYK
    Ferro Corporation
    Croda
    Kaneka
    Lanxess

Key Questions Addressed in this Report
What is the 10-year outlook for the global Polymer Processing Additive market?
What factors are driving Polymer Processing Additive market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do Polymer Processing Additive market opportunities vary by end market size?
How does Polymer Processing Additive break out type, application?
What are the influences of COVID-19 and Russia-Ukraine war?

List of Tables
    Table 1. Polymer Processing Additive Annual Sales CAGR by Geographic Region (2018, 2022 & 2029) & ($ millions)
    Table 2. Polymer Processing Additive Annual Sales CAGR by Country/Region (2018, 2022 & 2029) & ($ millions)
    Table 3. Major Players of Antioxidants
    Table 4. Major Players of Plasticizers
    Table 5. Major Players of Antistatic Agents
    Table 6. Major Players of Flame Retardants
    Table 7. Major Players of Othes
    Table 8. Global Polymer Processing Additive Sales by Type (2018-2023) & (Tons)
    Table 9. Global Polymer Processing Additive Sales Market Share by Type (2018-2023)
    Table 10. Global Polymer Processing Additive Revenue by Type (2018-2023) & ($ million)
    Table 11. Global Polymer Processing Additive Revenue Market Share by Type (2018-2023)
    Table 12. Global Polymer Processing Additive Sale Price by Type (2018-2023) & (US$/Ton)
    Table 13. Global Polymer Processing Additive Sales by Application (2018-2023) & (Tons)
    Table 14. Global Polymer Processing Additive Sales Market Share by Application (2018-2023)
    Table 15. Global Polymer Processing Additive Revenue by Application (2018-2023)
    Table 16. Global Polymer Processing Additive Revenue Market Share by Application (2018-2023)
    Table 17. Global Polymer Processing Additive Sale Price by Application (2018-2023) & (US$/Ton)
    Table 18. Global Polymer Processing Additive Sales by Company (2018-2023) & (Tons)
    Table 19. Global Polymer Processing Additive Sales Market Share by Company (2018-2023)
    Table 20. Global Polymer Processing Additive Revenue by Company (2018-2023) ($ Millions)
    Table 21. Global Polymer Processing Additive Revenue Market Share by Company (2018-2023)
    Table 22. Global Polymer Processing Additive Sale Price by Company (2018-2023) & (US$/Ton)
    Table 23. Key Manufacturers Polymer Processing Additive Producing Area Distribution and Sales Area
    Table 24. Players Polymer Processing Additive Products Offered
    Table 25. Polymer Processing Additive Concentration Ratio (CR3, CR5 and CR10) & (2018-2023)
    Table 26. New Products and Potential Entrants
    Table 27. Mergers & Acquisitions, Expansion
    Table 28. Global Polymer Processing Additive Sales by Geographic Region (2018-2023) & (Tons)
    Table 29. Global Polymer Processing Additive Sales Market Share Geographic Region (2018-2023)
    Table 30. Global Polymer Processing Additive Revenue by Geographic Region (2018-2023) & ($ millions)
    Table 31. Global Polymer Processing Additive Revenue Market Share by Geographic Region (2018-2023)
    Table 32. Global Polymer Processing Additive Sales by Country/Region (2018-2023) & (Tons)
    Table 33. Global Polymer Processing Additive Sales Market Share by Country/Region (2018-2023)
    Table 34. Global Polymer Processing Additive Revenue by Country/Region (2018-2023) & ($ millions)
    Table 35. Global Polymer Processing Additive Revenue Market Share by Country/Region (2018-2023)
    Table 36. Americas Polymer Processing Additive Sales by Country (2018-2023) & (Tons)
    Table 37. Americas Polymer Processing Additive Sales Market Share by Country (2018-2023)
    Table 38. Americas Polymer Processing Additive Revenue by Country (2018-2023) & ($ Millions)
    Table 39. Americas Polymer Processing Additive Revenue Market Share by Country (2018-2023)
    Table 40. Americas Polymer Processing Additive Sales by Type (2018-2023) & (Tons)
    Table 41. Americas Polymer Processing Additive Sales by Application (2018-2023) & (Tons)
    Table 42. APAC Polymer Processing Additive Sales by Region (2018-2023) & (Tons)
    Table 43. APAC Polymer Processing Additive Sales Market Share by Region (2018-2023)
    Table 44. APAC Polymer Processing Additive Revenue by Region (2018-2023) & ($ Millions)
    Table 45. APAC Polymer Processing Additive Revenue Market Share by Region (2018-2023)
    Table 46. APAC Polymer Processing Additive Sales by Type (2018-2023) & (Tons)
    Table 47. APAC Polymer Processing Additive Sales by Application (2018-2023) & (Tons)
    Table 48. Europe Polymer Processing Additive Sales by Country (2018-2023) & (Tons)
    Table 49. Europe Polymer Processing Additive Sales Market Share by Country (2018-2023)
    Table 50. Europe Polymer Processing Additive Revenue by Country (2018-2023) & ($ Millions)
    Table 51. Europe Polymer Processing Additive Revenue Market Share by Country (2018-2023)
    Table 52. Europe Polymer Processing Additive Sales by Type (2018-2023) & (Tons)
    Table 53. Europe Polymer Processing Additive Sales by Application (2018-2023) & (Tons)
    Table 54. Middle East & Africa Polymer Processing Additive Sales by Country (2018-2023) & (Tons)
    Table 55. Middle East & Africa Polymer Processing Additive Sales Market Share by Country (2018-2023)
    Table 56. Middle East & Africa Polymer Processing Additive Revenue by Country (2018-2023) & ($ Millions)
    Table 57. Middle East & Africa Polymer Processing Additive Revenue Market Share by Country (2018-2023)
    Table 58. Middle East & Africa Polymer Processing Additive Sales by Type (2018-2023) & (Tons)
    Table 59. Middle East & Africa Polymer Processing Additive Sales by Application (2018-2023) & (Tons)
    Table 60. Key Market Drivers & Growth Opportunities of Polymer Processing Additive
    Table 61. Key Market Challenges & Risks of Polymer Processing Additive
    Table 62. Key Industry Trends of Polymer Processing Additive
    Table 63. Polymer Processing Additive Raw Material
    Table 64. Key Suppliers of Raw Materials
    Table 65. Polymer Processing Additive Distributors List
    Table 66. Polymer Processing Additive Customer List
    Table 67. Global Polymer Processing Additive Sales Forecast by Region (2024-2029) & (Tons)
    Table 68. Global Polymer Processing Additive Revenue Forecast by Region (2024-2029) & ($ millions)
    Table 69. Americas Polymer Processing Additive Sales Forecast by Country (2024-2029) & (Tons)
    Table 70. Americas Polymer Processing Additive Revenue Forecast by Country (2024-2029) & ($ millions)
    Table 71. APAC Polymer Processing Additive Sales Forecast by Region (2024-2029) & (Tons)
    Table 72. APAC Polymer Processing Additive Revenue Forecast by Region (2024-2029) & ($ millions)
    Table 73. Europe Polymer Processing Additive Sales Forecast by Country (2024-2029) & (Tons)
    Table 74. Europe Polymer Processing Additive Revenue Forecast by Country (2024-2029) & ($ millions)
    Table 75. Middle East & Africa Polymer Processing Additive Sales Forecast by Country (2024-2029) & (Tons)
    Table 76. Middle East & Africa Polymer Processing Additive Revenue Forecast by Country (2024-2029) & ($ millions)
    Table 77. Global Polymer Processing Additive Sales Forecast by Type (2024-2029) & (Tons)
    Table 78. Global Polymer Processing Additive Revenue Forecast by Type (2024-2029) & ($ Millions)
    Table 79. Global Polymer Processing Additive Sales Forecast by Application (2024-2029) & (Tons)
    Table 80. Global Polymer Processing Additive Revenue Forecast by Application (2024-2029) & ($ Millions)
    Table 81. 3M Basic Information, Polymer Processing Additive Manufacturing Base, Sales Area and Its Competitors
    Table 82. 3M Polymer Processing Additive Product Portfolios and Specifications
    Table 83. 3M Polymer Processing Additive Sales (Tons), Revenue ($ Million), Price (US$/Ton) and Gross Margin (2018-2023)
    Table 84. 3M Main Business
    Table 85. 3M Latest Developments
    Table 86. BASF Basic Information, Polymer Processing Additive Manufacturing Base, Sales Area and Its Competitors
    Table 87. BASF Polymer Processing Additive Product Portfolios and Specifications
    Table 88. BASF Polymer Processing Additive Sales (Tons), Revenue ($ Million), Price (US$/Ton) and Gross Margin (2018-2023)
    Table 89. BASF Main Business
    Table 90. BASF Latest Developments
    Table 91. Clariant Basic Information, Polymer Processing Additive Manufacturing Base, Sales Area and Its Competitors
    Table 92. Clariant Polymer Processing Additive Product Portfolios and Specifications
    Table 93. Clariant Polymer Processing Additive Sales (Tons), Revenue ($ Million), Price (US$/Ton) and Gross Margin (2018-2023)
    Table 94. Clariant Main Business
    Table 95. Clariant Latest Developments
    Table 96. ADEKA Basic Information, Polymer Processing Additive Manufacturing Base, Sales Area and Its Competitors
    Table 97. ADEKA Polymer Processing Additive Product Portfolios and Specifications
    Table 98. ADEKA Polymer Processing Additive Sales (Tons), Revenue ($ Million), Price (US$/Ton) and Gross Margin (2018-2023)
    Table 99. ADEKA Main Business
    Table 100. ADEKA Latest Developments
    Table 101. SOLVAY GROUP Basic Information, Polymer Processing Additive Manufacturing Base, Sales Area and Its Competitors
    Table 102. SOLVAY GROUP Polymer Processing Additive Product Portfolios and Specifications
    Table 103. SOLVAY GROUP Polymer Processing Additive Sales (Tons), Revenue ($ Million), Price (US$/Ton) and Gross Margin (2018-2023)
    Table 104. SOLVAY GROUP Main Business
    Table 105. SOLVAY GROUP Latest Developments
    Table 106. DuPont Basic Information, Polymer Processing Additive Manufacturing Base, Sales Area and Its Competitors
    Table 107. DuPont Polymer Processing Additive Product Portfolios and Specifications
    Table 108. DuPont Polymer Processing Additive Sales (Tons), Revenue ($ Million), Price (US$/Ton) and Gross Margin (2018-2023)
    Table 109. DuPont Main Business
    Table 110. DuPont Latest Developments
    Table 111. Eastman Chemical Basic Information, Polymer Processing Additive Manufacturing Base, Sales Area and Its Competitors
    Table 112. Eastman Chemical Polymer Processing Additive Product Portfolios and Specifications
    Table 113. Eastman Chemical Polymer Processing Additive Sales (Tons), Revenue ($ Million), Price (US$/Ton) and Gross Margin (2018-2023)
    Table 114. Eastman Chemical Main Business
    Table 115. Eastman Chemical Latest Developments
    Table 116. BYK Basic Information, Polymer Processing Additive Manufacturing Base, Sales Area and Its Competitors
    Table 117. BYK Polymer Processing Additive Product Portfolios and Specifications
    Table 118. BYK Polymer Processing Additive Sales (Tons), Revenue ($ Million), Price (US$/Ton) and Gross Margin (2018-2023)
    Table 119. BYK Main Business
    Table 120. BYK Latest Developments
    Table 121. Ferro Corporation Basic Information, Polymer Processing Additive Manufacturing Base, Sales Area and Its Competitors
    Table 122. Ferro Corporation Polymer Processing Additive Product Portfolios and Specifications
    Table 123. Ferro Corporation Polymer Processing Additive Sales (Tons), Revenue ($ Million), Price (US$/Ton) and Gross Margin (2018-2023)
    Table 124. Ferro Corporation Main Business
    Table 125. Ferro Corporation Latest Developments
    Table 126. Croda Basic Information, Polymer Processing Additive Manufacturing Base, Sales Area and Its Competitors
    Table 127. Croda Polymer Processing Additive Product Portfolios and Specifications
    Table 128. Croda Polymer Processing Additive Sales (Tons), Revenue ($ Million), Price (US$/Ton) and Gross Margin (2018-2023)
    Table 129. Croda Main Business
    Table 130. Croda Latest Developments
    Table 131. Kaneka Basic Information, Polymer Processing Additive Manufacturing Base, Sales Area and Its Competitors
    Table 132. Kaneka Polymer Processing Additive Product Portfolios and Specifications
    Table 133. Kaneka Polymer Processing Additive Sales (Tons), Revenue ($ Million), Price (US$/Ton) and Gross Margin (2018-2023)
    Table 134. Kaneka Main Business
    Table 135. Kaneka Latest Developments
    Table 136. Lanxess Basic Information, Polymer Processing Additive Manufacturing Base, Sales Area and Its Competitors
    Table 137. Lanxess Polymer Processing Additive Product Portfolios and Specifications
    Table 138. Lanxess Polymer Processing Additive Sales (Tons), Revenue ($ Million), Price (US$/Ton) and Gross Margin (2018-2023)
    Table 139. Lanxess Main Business
    Table 140. Lanxess Latest Developments
List of Figures
    Figure 1. Picture of Polymer Processing Additive
    Figure 2. Polymer Processing Additive Report Years Considered
    Figure 3. Research Objectives
    Figure 4. Research Methodology
    Figure 5. Research Process and Data Source
    Figure 6. Global Polymer Processing Additive Sales Growth Rate 2018-2029 (Tons)
    Figure 7. Global Polymer Processing Additive Revenue Growth Rate 2018-2029 ($ Millions)
    Figure 8. Polymer Processing Additive Sales by Region (2018, 2022 & 2029) & ($ Millions)
    Figure 9. Product Picture of Antioxidants
    Figure 10. Product Picture of Plasticizers
    Figure 11. Product Picture of Antistatic Agents
    Figure 12. Product Picture of Flame Retardants
    Figure 13. Product Picture of Othes
    Figure 14. Global Polymer Processing Additive Sales Market Share by Type in 2022
    Figure 15. Global Polymer Processing Additive Revenue Market Share by Type (2018-2023)
    Figure 16. Polymer Processing Additive Consumed in Automotive
    Figure 17. Global Polymer Processing Additive Market: Automotive (2018-2023) & (Tons)
    Figure 18. Polymer Processing Additive Consumed in Construction
    Figure 19. Global Polymer Processing Additive Market: Construction (2018-2023) & (Tons)
    Figure 20. Polymer Processing Additive Consumed in Packaging
    Figure 21. Global Polymer Processing Additive Market: Packaging (2018-2023) & (Tons)
    Figure 22. Polymer Processing Additive Consumed in Others
    Figure 23. Global Polymer Processing Additive Market: Others (2018-2023) & (Tons)
    Figure 24. Global Polymer Processing Additive Sales Market Share by Application (2022)
    Figure 25. Global Polymer Processing Additive Revenue Market Share by Application in 2022
    Figure 26. Polymer Processing Additive Sales Market by Company in 2022 (Tons)
    Figure 27. Global Polymer Processing Additive Sales Market Share by Company in 2022
    Figure 28. Polymer Processing Additive Revenue Market by Company in 2022 ($ Million)
    Figure 29. Global Polymer Processing Additive Revenue Market Share by Company in 2022
    Figure 30. Global Polymer Processing Additive Sales Market Share by Geographic Region (2018-2023)
    Figure 31. Global Polymer Processing Additive Revenue Market Share by Geographic Region in 2022
    Figure 32. Americas Polymer Processing Additive Sales 2018-2023 (Tons)
    Figure 33. Americas Polymer Processing Additive Revenue 2018-2023 ($ Millions)
    Figure 34. APAC Polymer Processing Additive Sales 2018-2023 (Tons)
    Figure 35. APAC Polymer Processing Additive Revenue 2018-2023 ($ Millions)
    Figure 36. Europe Polymer Processing Additive Sales 2018-2023 (Tons)
    Figure 37. Europe Polymer Processing Additive Revenue 2018-2023 ($ Millions)
    Figure 38. Middle East & Africa Polymer Processing Additive Sales 2018-2023 (Tons)
    Figure 39. Middle East & Africa Polymer Processing Additive Revenue 2018-2023 ($ Millions)
    Figure 40. Americas Polymer Processing Additive Sales Market Share by Country in 2022
    Figure 41. Americas Polymer Processing Additive Revenue Market Share by Country in 2022
    Figure 42. Americas Polymer Processing Additive Sales Market Share by Type (2018-2023)
    Figure 43. Americas Polymer Processing Additive Sales Market Share by Application (2018-2023)
    Figure 44. United States Polymer Processing Additive Revenue Growth 2018-2023 ($ Millions)
    Figure 45. Canada Polymer Processing Additive Revenue Growth 2018-2023 ($ Millions)
    Figure 46. Mexico Polymer Processing Additive Revenue Growth 2018-2023 ($ Millions)
    Figure 47. Brazil Polymer Processing Additive Revenue Growth 2018-2023 ($ Millions)
    Figure 48. APAC Polymer Processing Additive Sales Market Share by Region in 2022
    Figure 49. APAC Polymer Processing Additive Revenue Market Share by Regions in 2022
    Figure 50. APAC Polymer Processing Additive Sales Market Share by Type (2018-2023)
    Figure 51. APAC Polymer Processing Additive Sales Market Share by Application (2018-2023)
    Figure 52. China Polymer Processing Additive Revenue Growth 2018-2023 ($ Millions)
    Figure 53. Japan Polymer Processing Additive Revenue Growth 2018-2023 ($ Millions)
    Figure 54. South Korea Polymer Processing Additive Revenue Growth 2018-2023 ($ Millions)
    Figure 55. Southeast Asia Polymer Processing Additive Revenue Growth 2018-2023 ($ Millions)
    Figure 56. India Polymer Processing Additive Revenue Growth 2018-2023 ($ Millions)
    Figure 57. Australia Polymer Processing Additive Revenue Growth 2018-2023 ($ Millions)
    Figure 58. China Taiwan Polymer Processing Additive Revenue Growth 2018-2023 ($ Millions)
    Figure 59. Europe Polymer Processing Additive Sales Market Share by Country in 2022
    Figure 60. Europe Polymer Processing Additive Revenue Market Share by Country in 2022
    Figure 61. Europe Polymer Processing Additive Sales Market Share by Type (2018-2023)
    Figure 62. Europe Polymer Processing Additive Sales Market Share by Application (2018-2023)
    Figure 63. Germany Polymer Processing Additive Revenue Growth 2018-2023 ($ Millions)
    Figure 64. France Polymer Processing Additive Revenue Growth 2018-2023 ($ Millions)
    Figure 65. UK Polymer Processing Additive Revenue Growth 2018-2023 ($ Millions)
    Figure 66. Italy Polymer Processing Additive Revenue Growth 2018-2023 ($ Millions)
    Figure 67. Russia Polymer Processing Additive Revenue Growth 2018-2023 ($ Millions)
    Figure 68. Middle East & Africa Polymer Processing Additive Sales Market Share by Country in 2022
    Figure 69. Middle East & Africa Polymer Processing Additive Revenue Market Share by Country in 2022
    Figure 70. Middle East & Africa Polymer Processing Additive Sales Market Share by Type (2018-2023)
    Figure 71. Middle East & Africa Polymer Processing Additive Sales Market Share by Application (2018-2023)
    Figure 72. Egypt Polymer Processing Additive Revenue Growth 2018-2023 ($ Millions)
    Figure 73. South Africa Polymer Processing Additive Revenue Growth 2018-2023 ($ Millions)
    Figure 74. Israel Polymer Processing Additive Revenue Growth 2018-2023 ($ Millions)
    Figure 75. Turkey Polymer Processing Additive Revenue Growth 2018-2023 ($ Millions)
    Figure 76. GCC Country Polymer Processing Additive Revenue Growth 2018-2023 ($ Millions)
    Figure 77. Manufacturing Cost Structure Analysis of Polymer Processing Additive in 2022
    Figure 78. Manufacturing Process Analysis of Polymer Processing Additive
    Figure 79. Industry Chain Structure of Polymer Processing Additive
    Figure 80. Channels of Distribution
    Figure 81. Global Polymer Processing Additive Sales Market Forecast by Region (2024-2029)
    Figure 82. Global Polymer Processing Additive Revenue Market Share Forecast by Region (2024-2029)
    Figure 83. Global Polymer Processing Additive Sales Market Share Forecast by Type (2024-2029)
    Figure 84. Global Polymer Processing Additive Revenue Market Share Forecast by Type (2024-2029)
    Figure 85. Global Polymer Processing Additive Sales Market Share Forecast by Application (2024-2029)
    Figure 86. Global Polymer Processing Additive Revenue Market Share Forecast by Application (2024-2029)

3M
BASF
Clariant
ADEKA
SOLVAY GROUP
DuPont
Eastman Chemical
BYK
Ferro Corporation
Croda
Kaneka
Lanxess

LP Information presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

• Primary Source
  Players/Suppliers
  Industry Experts
  Distributors/Traders
  Opinion Leaders
  Front-line Staff
  Marketing Executives

  Secondary Source
  Journals and Periodicals
  Government Bodies
  Annual Reports
  Presentations
  Paid Databases
  LPI Internal Repository

• Data Synthesis
  Information Gathering
  Collation of Data
  Estimation of Key Figures
  Analysis of Derived Insights

  Data Validation
  Triangulation with Data Models
  Reference Against Proprietary
  Databases
  Corroboration with Industry Experts

• Qualitative Analysis
  Market drivers
  Market challenges
  Market trends
  Five forces analysis

  Qualitative Analysis
  Market size and forecast
  Market segmentation
  Geographical insights
  Competitive landscape