Global Roll Grinders Market Growth 2024-2030

According to our LPI (LP Information) latest study, the global Roll Grinders market size was valued at US$ 461.3 million in 2023. With growing demand in downstream market, the Roll Grinders is forecast to a readjusted size of US$ 544.1 million by 2030 with a CAGR of 2.4% during review period. 
The research report highlights the growth potential of the global Roll Grinders market. Roll Grinders are expected to show stable growth in the future market. However, product differentiation, reducing costs, and supply chain optimization remain crucial for the widespread adoption of Roll Grinders. Market players need to invest in research and development, forge strategic partnerships, and align their offerings with evolving consumer preferences to capitalize on the immense opportunities presented by the Roll Grinders market.

Roll grinders are power grinding tools or machine tools used in the grinding process. Grinding is a common method of processing using an abrasive wheel or wheel as a cutting tool. Roll grinding is the main feature. Some roll grinders can do a lot of grinding tasks including some simple milling tasks.

Global roll grinder includes Tenova, ANDRITZ, etc. Global top 3 companies hold a share over 40%. Europe is the largest market, with a share about 50%, followed by China and Japan with the share about 25% and 15%. In terms of product, wheel-traverse type is the largest segment, with a share over 50%. And in terms of application, the largest application is steel industry, with a share about 40%.

Key Features:
The report on Roll Grinders market reflects various aspects and provide valuable insights into the industry.

Market Size and Growth: The research report provide an overview of the current size and growth of the Roll Grinders market. It may include historical data, market segmentation by Type (e.g., Wheel-Traverse Type, Table-Traverse Type), and regional breakdowns.

Market Drivers and Challenges: The report can identify and analyse the factors driving the growth of the Roll Grinders market, such as government regulations, environmental concerns, technological advancements, and changing consumer preferences. It can also highlight the challenges faced by the industry, including infrastructure limitations, range anxiety, and high upfront costs.

Competitive Landscape: The research report provides analysis of the competitive landscape within the Roll Grinders market. It includes profiles of key players, their market share, strategies, and product offerings. The report can also highlight emerging players and their potential impact on the market.

Technological Developments: The research report can delve into the latest technological developments in the Roll Grinders industry. This include advancements in Roll Grinders technology, Roll Grinders new entrants, Roll Grinders new investment, and other innovations that are shaping the future of Roll Grinders.

Downstream Procumbent Preference: The report can shed light on customer procumbent behaviour and adoption trends in the Roll Grinders market. It includes factors influencing customer ' purchasing decisions, preferences for Roll Grinders product.

Government Policies and Incentives: The research report analyse the impact of government policies and incentives on the Roll Grinders market. This may include an assessment of regulatory frameworks, subsidies, tax incentives, and other measures aimed at promoting Roll Grinders market. The report also evaluates the effectiveness of these policies in driving market growth.

Environmental Impact and Sustainability: The research report assess the environmental impact and sustainability aspects of the Roll Grinders market. 
Market Forecasts and Future Outlook: Based on the analysis conducted, the research report provide market forecasts and outlook for the Roll Grinders industry. This includes projections of market size, growth rates, regional trends, and predictions on technological advancements and policy developments.

Recommendations and Opportunities: The report conclude with recommendations for industry stakeholders, policymakers, and investors. It highlights potential opportunities for market players to capitalize on emerging trends, overcome challenges, and contribute to the growth and development of the Roll Grinders market.

Market Segmentation:
Roll Grinders market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value.

Segmentation by type
    Wheel-Traverse Type
    Table-Traverse Type

Segmentation by application
    Steel
    Non-Ferrous
    Papermaking and Textile
    Others

This report also splits the market by region:
    Americas
        United States
        Canada
        Mexico
        Brazil
    APAC
        China
        Japan
        Korea
        Southeast Asia
        India
        Australia
    Europe
        Germany
        France
        UK
        Italy
        Russia
    Middle East & Africa
        Egypt
        South Africa
        Israel
        Turkey
        GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
    Tenova
    ANDRITZ
    Shibaura Machine
    Herkules
    Hiecise
    GEORG
    SBA
    GRINDIX Industries
    PRAISE Machinery
    Guiyang Xianfeng Machine Tool
    PROMA Machinery
    Shanghai Machine Tool Works

Key Questions Addressed in this Report
What is the 10-year outlook for the global Roll Grinders market?
What factors are driving Roll Grinders market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do Roll Grinders market opportunities vary by end market size?
How does Roll Grinders break out type, application?

List of Tables
    Table 1. Roll Grinders Annual Sales CAGR by Geographic Region (2019, 2023 & 2030) & ($ millions)
    Table 2. Roll Grinders Annual Sales CAGR by Country/Region (2019, 2023 & 2030) & ($ millions)
    Table 3. Major Players of Wheel-Traverse Type
    Table 4. Major Players of Table-Traverse Type
    Table 5. Global Roll Grinders Sales by Type (2019-2024) & (Units)
    Table 6. Global Roll Grinders Sales Market Share by Type (2019-2024)
    Table 7. Global Roll Grinders Revenue by Type (2019-2024) & ($ million)
    Table 8. Global Roll Grinders Revenue Market Share by Type (2019-2024)
    Table 9. Global Roll Grinders Sale Price by Type (2019-2024) & (K US$/Unit)
    Table 10. Global Roll Grinders Sales by Application (2019-2024) & (Units)
    Table 11. Global Roll Grinders Sales Market Share by Application (2019-2024)
    Table 12. Global Roll Grinders Revenue by Application (2019-2024)
    Table 13. Global Roll Grinders Revenue Market Share by Application (2019-2024)
    Table 14. Global Roll Grinders Sale Price by Application (2019-2024) & (K US$/Unit)
    Table 15. Global Roll Grinders Sales by Company (2019-2024) & (Units)
    Table 16. Global Roll Grinders Sales Market Share by Company (2019-2024)
    Table 17. Global Roll Grinders Revenue by Company (2019-2024) ($ Millions)
    Table 18. Global Roll Grinders Revenue Market Share by Company (2019-2024)
    Table 19. Global Roll Grinders Sale Price by Company (2019-2024) & (K US$/Unit)
    Table 20. Key Manufacturers Roll Grinders Producing Area Distribution and Sales Area
    Table 21. Players Roll Grinders Products Offered
    Table 22. Roll Grinders Concentration Ratio (CR3, CR5 and CR10) & (2019-2024)
    Table 23. New Products and Potential Entrants
    Table 24. Mergers & Acquisitions, Expansion
    Table 25. Global Roll Grinders Sales by Geographic Region (2019-2024) & (Units)
    Table 26. Global Roll Grinders Sales Market Share Geographic Region (2019-2024)
    Table 27. Global Roll Grinders Revenue by Geographic Region (2019-2024) & ($ millions)
    Table 28. Global Roll Grinders Revenue Market Share by Geographic Region (2019-2024)
    Table 29. Global Roll Grinders Sales by Country/Region (2019-2024) & (Units)
    Table 30. Global Roll Grinders Sales Market Share by Country/Region (2019-2024)
    Table 31. Global Roll Grinders Revenue by Country/Region (2019-2024) & ($ millions)
    Table 32. Global Roll Grinders Revenue Market Share by Country/Region (2019-2024)
    Table 33. Americas Roll Grinders Sales by Country (2019-2024) & (Units)
    Table 34. Americas Roll Grinders Sales Market Share by Country (2019-2024)
    Table 35. Americas Roll Grinders Revenue by Country (2019-2024) & ($ Millions)
    Table 36. Americas Roll Grinders Revenue Market Share by Country (2019-2024)
    Table 37. Americas Roll Grinders Sales by Type (2019-2024) & (Units)
    Table 38. Americas Roll Grinders Sales by Application (2019-2024) & (Units)
    Table 39. APAC Roll Grinders Sales by Region (2019-2024) & (Units)
    Table 40. APAC Roll Grinders Sales Market Share by Region (2019-2024)
    Table 41. APAC Roll Grinders Revenue by Region (2019-2024) & ($ Millions)
    Table 42. APAC Roll Grinders Revenue Market Share by Region (2019-2024)
    Table 43. APAC Roll Grinders Sales by Type (2019-2024) & (Units)
    Table 44. APAC Roll Grinders Sales by Application (2019-2024) & (Units)
    Table 45. Europe Roll Grinders Sales by Country (2019-2024) & (Units)
    Table 46. Europe Roll Grinders Sales Market Share by Country (2019-2024)
    Table 47. Europe Roll Grinders Revenue by Country (2019-2024) & ($ Millions)
    Table 48. Europe Roll Grinders Revenue Market Share by Country (2019-2024)
    Table 49. Europe Roll Grinders Sales by Type (2019-2024) & (Units)
    Table 50. Europe Roll Grinders Sales by Application (2019-2024) & (Units)
    Table 51. Middle East & Africa Roll Grinders Sales by Country (2019-2024) & (Units)
    Table 52. Middle East & Africa Roll Grinders Sales Market Share by Country (2019-2024)
    Table 53. Middle East & Africa Roll Grinders Revenue by Country (2019-2024) & ($ Millions)
    Table 54. Middle East & Africa Roll Grinders Revenue Market Share by Country (2019-2024)
    Table 55. Middle East & Africa Roll Grinders Sales by Type (2019-2024) & (Units)
    Table 56. Middle East & Africa Roll Grinders Sales by Application (2019-2024) & (Units)
    Table 57. Key Market Drivers & Growth Opportunities of Roll Grinders
    Table 58. Key Market Challenges & Risks of Roll Grinders
    Table 59. Key Industry Trends of Roll Grinders
    Table 60. Roll Grinders Raw Material
    Table 61. Key Suppliers of Raw Materials
    Table 62. Roll Grinders Distributors List
    Table 63. Roll Grinders Customer List
    Table 64. Global Roll Grinders Sales Forecast by Region (2025-2030) & (Units)
    Table 65. Global Roll Grinders Revenue Forecast by Region (2025-2030) & ($ millions)
    Table 66. Americas Roll Grinders Sales Forecast by Country (2025-2030) & (Units)
    Table 67. Americas Roll Grinders Revenue Forecast by Country (2025-2030) & ($ millions)
    Table 68. APAC Roll Grinders Sales Forecast by Region (2025-2030) & (Units)
    Table 69. APAC Roll Grinders Revenue Forecast by Region (2025-2030) & ($ millions)
    Table 70. Europe Roll Grinders Sales Forecast by Country (2025-2030) & (Units)
    Table 71. Europe Roll Grinders Revenue Forecast by Country (2025-2030) & ($ millions)
    Table 72. Middle East & Africa Roll Grinders Sales Forecast by Country (2025-2030) & (Units)
    Table 73. Middle East & Africa Roll Grinders Revenue Forecast by Country (2025-2030) & ($ millions)
    Table 74. Global Roll Grinders Sales Forecast by Type (2025-2030) & (Units)
    Table 75. Global Roll Grinders Revenue Forecast by Type (2025-2030) & ($ Millions)
    Table 76. Global Roll Grinders Sales Forecast by Application (2025-2030) & (Units)
    Table 77. Global Roll Grinders Revenue Forecast by Application (2025-2030) & ($ Millions)
    Table 78. Tenova Basic Information, Roll Grinders Manufacturing Base, Sales Area and Its Competitors
    Table 79. Tenova Roll Grinders Product Portfolios and Specifications
    Table 80. Tenova Roll Grinders Sales (Units), Revenue ($ Million), Price (K US$/Unit) and Gross Margin (2019-2024)
    Table 81. Tenova Main Business
    Table 82. Tenova Latest Developments
    Table 83. ANDRITZ Basic Information, Roll Grinders Manufacturing Base, Sales Area and Its Competitors
    Table 84. ANDRITZ Roll Grinders Product Portfolios and Specifications
    Table 85. ANDRITZ Roll Grinders Sales (Units), Revenue ($ Million), Price (K US$/Unit) and Gross Margin (2019-2024)
    Table 86. ANDRITZ Main Business
    Table 87. ANDRITZ Latest Developments
    Table 88. Shibaura Machine Basic Information, Roll Grinders Manufacturing Base, Sales Area and Its Competitors
    Table 89. Shibaura Machine Roll Grinders Product Portfolios and Specifications
    Table 90. Shibaura Machine Roll Grinders Sales (Units), Revenue ($ Million), Price (K US$/Unit) and Gross Margin (2019-2024)
    Table 91. Shibaura Machine Main Business
    Table 92. Shibaura Machine Latest Developments
    Table 93. Herkules Basic Information, Roll Grinders Manufacturing Base, Sales Area and Its Competitors
    Table 94. Herkules Roll Grinders Product Portfolios and Specifications
    Table 95. Herkules Roll Grinders Sales (Units), Revenue ($ Million), Price (K US$/Unit) and Gross Margin (2019-2024)
    Table 96. Herkules Main Business
    Table 97. Herkules Latest Developments
    Table 98. Hiecise Basic Information, Roll Grinders Manufacturing Base, Sales Area and Its Competitors
    Table 99. Hiecise Roll Grinders Product Portfolios and Specifications
    Table 100. Hiecise Roll Grinders Sales (Units), Revenue ($ Million), Price (K US$/Unit) and Gross Margin (2019-2024)
    Table 101. Hiecise Main Business
    Table 102. Hiecise Latest Developments
    Table 103. GEORG Basic Information, Roll Grinders Manufacturing Base, Sales Area and Its Competitors
    Table 104. GEORG Roll Grinders Product Portfolios and Specifications
    Table 105. GEORG Roll Grinders Sales (Units), Revenue ($ Million), Price (K US$/Unit) and Gross Margin (2019-2024)
    Table 106. GEORG Main Business
    Table 107. GEORG Latest Developments
    Table 108. SBA Basic Information, Roll Grinders Manufacturing Base, Sales Area and Its Competitors
    Table 109. SBA Roll Grinders Product Portfolios and Specifications
    Table 110. SBA Roll Grinders Sales (Units), Revenue ($ Million), Price (K US$/Unit) and Gross Margin (2019-2024)
    Table 111. SBA Main Business
    Table 112. SBA Latest Developments
    Table 113. GRINDIX Industries Basic Information, Roll Grinders Manufacturing Base, Sales Area and Its Competitors
    Table 114. GRINDIX Industries Roll Grinders Product Portfolios and Specifications
    Table 115. GRINDIX Industries Roll Grinders Sales (Units), Revenue ($ Million), Price (K US$/Unit) and Gross Margin (2019-2024)
    Table 116. GRINDIX Industries Main Business
    Table 117. GRINDIX Industries Latest Developments
    Table 118. PRAISE Machinery Basic Information, Roll Grinders Manufacturing Base, Sales Area and Its Competitors
    Table 119. PRAISE Machinery Roll Grinders Product Portfolios and Specifications
    Table 120. PRAISE Machinery Roll Grinders Sales (Units), Revenue ($ Million), Price (K US$/Unit) and Gross Margin (2019-2024)
    Table 121. PRAISE Machinery Main Business
    Table 122. PRAISE Machinery Latest Developments
    Table 123. Guiyang Xianfeng Machine Tool Basic Information, Roll Grinders Manufacturing Base, Sales Area and Its Competitors
    Table 124. Guiyang Xianfeng Machine Tool Roll Grinders Product Portfolios and Specifications
    Table 125. Guiyang Xianfeng Machine Tool Roll Grinders Sales (Units), Revenue ($ Million), Price (K US$/Unit) and Gross Margin (2019-2024)
    Table 126. Guiyang Xianfeng Machine Tool Main Business
    Table 127. Guiyang Xianfeng Machine Tool Latest Developments
    Table 128. PROMA Machinery Basic Information, Roll Grinders Manufacturing Base, Sales Area and Its Competitors
    Table 129. PROMA Machinery Roll Grinders Product Portfolios and Specifications
    Table 130. PROMA Machinery Roll Grinders Sales (Units), Revenue ($ Million), Price (K US$/Unit) and Gross Margin (2019-2024)
    Table 131. PROMA Machinery Main Business
    Table 132. PROMA Machinery Latest Developments
    Table 133. Shanghai Machine Tool Works Basic Information, Roll Grinders Manufacturing Base, Sales Area and Its Competitors
    Table 134. Shanghai Machine Tool Works Roll Grinders Product Portfolios and Specifications
    Table 135. Shanghai Machine Tool Works Roll Grinders Sales (Units), Revenue ($ Million), Price (K US$/Unit) and Gross Margin (2019-2024)
    Table 136. Shanghai Machine Tool Works Main Business
    Table 137. Shanghai Machine Tool Works Latest Developments
List of Figures
    Figure 1. Picture of Roll Grinders
    Figure 2. Roll Grinders Report Years Considered
    Figure 3. Research Objectives
    Figure 4. Research Methodology
    Figure 5. Research Process and Data Source
    Figure 6. Global Roll Grinders Sales Growth Rate 2019-2030 (Units)
    Figure 7. Global Roll Grinders Revenue Growth Rate 2019-2030 ($ Millions)
    Figure 8. Roll Grinders Sales by Region (2019, 2023 & 2030) & ($ Millions)
    Figure 9. Product Picture of Wheel-Traverse Type
    Figure 10. Product Picture of Table-Traverse Type
    Figure 11. Global Roll Grinders Sales Market Share by Type in 2023
    Figure 12. Global Roll Grinders Revenue Market Share by Type (2019-2024)
    Figure 13. Roll Grinders Consumed in Steel
    Figure 14. Global Roll Grinders Market: Steel (2019-2024) & (Units)
    Figure 15. Roll Grinders Consumed in Non-Ferrous
    Figure 16. Global Roll Grinders Market: Non-Ferrous (2019-2024) & (Units)
    Figure 17. Roll Grinders Consumed in Papermaking and Textile
    Figure 18. Global Roll Grinders Market: Papermaking and Textile (2019-2024) & (Units)
    Figure 19. Roll Grinders Consumed in Others
    Figure 20. Global Roll Grinders Market: Others (2019-2024) & (Units)
    Figure 21. Global Roll Grinders Sales Market Share by Application (2023)
    Figure 22. Global Roll Grinders Revenue Market Share by Application in 2023
    Figure 23. Roll Grinders Sales Market by Company in 2023 (Units)
    Figure 24. Global Roll Grinders Sales Market Share by Company in 2023
    Figure 25. Roll Grinders Revenue Market by Company in 2023 ($ Million)
    Figure 26. Global Roll Grinders Revenue Market Share by Company in 2023
    Figure 27. Global Roll Grinders Sales Market Share by Geographic Region (2019-2024)
    Figure 28. Global Roll Grinders Revenue Market Share by Geographic Region in 2023
    Figure 29. Americas Roll Grinders Sales 2019-2024 (Units)
    Figure 30. Americas Roll Grinders Revenue 2019-2024 ($ Millions)
    Figure 31. APAC Roll Grinders Sales 2019-2024 (Units)
    Figure 32. APAC Roll Grinders Revenue 2019-2024 ($ Millions)
    Figure 33. Europe Roll Grinders Sales 2019-2024 (Units)
    Figure 34. Europe Roll Grinders Revenue 2019-2024 ($ Millions)
    Figure 35. Middle East & Africa Roll Grinders Sales 2019-2024 (Units)
    Figure 36. Middle East & Africa Roll Grinders Revenue 2019-2024 ($ Millions)
    Figure 37. Americas Roll Grinders Sales Market Share by Country in 2023
    Figure 38. Americas Roll Grinders Revenue Market Share by Country in 2023
    Figure 39. Americas Roll Grinders Sales Market Share by Type (2019-2024)
    Figure 40. Americas Roll Grinders Sales Market Share by Application (2019-2024)
    Figure 41. United States Roll Grinders Revenue Growth 2019-2024 ($ Millions)
    Figure 42. Canada Roll Grinders Revenue Growth 2019-2024 ($ Millions)
    Figure 43. Mexico Roll Grinders Revenue Growth 2019-2024 ($ Millions)
    Figure 44. Brazil Roll Grinders Revenue Growth 2019-2024 ($ Millions)
    Figure 45. APAC Roll Grinders Sales Market Share by Region in 2023
    Figure 46. APAC Roll Grinders Revenue Market Share by Regions in 2023
    Figure 47. APAC Roll Grinders Sales Market Share by Type (2019-2024)
    Figure 48. APAC Roll Grinders Sales Market Share by Application (2019-2024)
    Figure 49. China Roll Grinders Revenue Growth 2019-2024 ($ Millions)
    Figure 50. Japan Roll Grinders Revenue Growth 2019-2024 ($ Millions)
    Figure 51. South Korea Roll Grinders Revenue Growth 2019-2024 ($ Millions)
    Figure 52. Southeast Asia Roll Grinders Revenue Growth 2019-2024 ($ Millions)
    Figure 53. India Roll Grinders Revenue Growth 2019-2024 ($ Millions)
    Figure 54. Australia Roll Grinders Revenue Growth 2019-2024 ($ Millions)
    Figure 55. China Taiwan Roll Grinders Revenue Growth 2019-2024 ($ Millions)
    Figure 56. Europe Roll Grinders Sales Market Share by Country in 2023
    Figure 57. Europe Roll Grinders Revenue Market Share by Country in 2023
    Figure 58. Europe Roll Grinders Sales Market Share by Type (2019-2024)
    Figure 59. Europe Roll Grinders Sales Market Share by Application (2019-2024)
    Figure 60. Germany Roll Grinders Revenue Growth 2019-2024 ($ Millions)
    Figure 61. France Roll Grinders Revenue Growth 2019-2024 ($ Millions)
    Figure 62. UK Roll Grinders Revenue Growth 2019-2024 ($ Millions)
    Figure 63. Italy Roll Grinders Revenue Growth 2019-2024 ($ Millions)
    Figure 64. Russia Roll Grinders Revenue Growth 2019-2024 ($ Millions)
    Figure 65. Middle East & Africa Roll Grinders Sales Market Share by Country in 2023
    Figure 66. Middle East & Africa Roll Grinders Revenue Market Share by Country in 2023
    Figure 67. Middle East & Africa Roll Grinders Sales Market Share by Type (2019-2024)
    Figure 68. Middle East & Africa Roll Grinders Sales Market Share by Application (2019-2024)
    Figure 69. Egypt Roll Grinders Revenue Growth 2019-2024 ($ Millions)
    Figure 70. South Africa Roll Grinders Revenue Growth 2019-2024 ($ Millions)
    Figure 71. Israel Roll Grinders Revenue Growth 2019-2024 ($ Millions)
    Figure 72. Turkey Roll Grinders Revenue Growth 2019-2024 ($ Millions)
    Figure 73. GCC Country Roll Grinders Revenue Growth 2019-2024 ($ Millions)
    Figure 74. Manufacturing Cost Structure Analysis of Roll Grinders in 2023
    Figure 75. Manufacturing Process Analysis of Roll Grinders
    Figure 76. Industry Chain Structure of Roll Grinders
    Figure 77. Channels of Distribution
    Figure 78. Global Roll Grinders Sales Market Forecast by Region (2025-2030)
    Figure 79. Global Roll Grinders Revenue Market Share Forecast by Region (2025-2030)
    Figure 80. Global Roll Grinders Sales Market Share Forecast by Type (2025-2030)
    Figure 81. Global Roll Grinders Revenue Market Share Forecast by Type (2025-2030)
    Figure 82. Global Roll Grinders Sales Market Share Forecast by Application (2025-2030)
    Figure 83. Global Roll Grinders Revenue Market Share Forecast by Application (2025-2030)

Tenova
ANDRITZ
Shibaura Machine
Herkules
Hiecise
GEORG
SBA
GRINDIX Industries
PRAISE Machinery
Guiyang Xianfeng Machine Tool
PROMA Machinery
Shanghai Machine Tool Works

LP Information presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

• Primary Source
  Players/Suppliers
  Industry Experts
  Distributors/Traders
  Opinion Leaders
  Front-line Staff
  Marketing Executives

  Secondary Source
  Journals and Periodicals
  Government Bodies
  Annual Reports
  Presentations
  Paid Databases
  LPI Internal Repository

• Data Synthesis
  Information Gathering
  Collation of Data
  Estimation of Key Figures
  Analysis of Derived Insights

  Data Validation
  Triangulation with Data Models
  Reference Against Proprietary
  Databases
  Corroboration with Industry Experts

• Qualitative Analysis
  Market drivers
  Market challenges
  Market trends
  Five forces analysis

  Qualitative Analysis
  Market size and forecast
  Market segmentation
  Geographical insights
  Competitive landscape